Parenting in a Pandemic: What Can Help Make It Work?

BY Angelica Frey | November 10, 2020

Since the COVID-19 pandemic began, working parents have discovered that just about the only way to cope with family life in a state of crisis is make things up as they go along–and compare notes with their fellow parents and co-workers. “In the spring, my third grader was only getting about 90 minutes’ worth of schoolwork to keep her busy during the day. I don't blame the teachers, they were not prepared for this,” said Rose Sheldon, the director of enterprise learning and development at Allstate Insurance Co. “And I found that I was starting to create learning content to keep my kids busy. Soon, employees started aggregating their own home-made learning content on one page, so that they could all share resources.”

Almost no one was really prepared for this. Most homes were not built to serve as both schools and offices. Most parents weren’t trained to work and teach at the same time. And the U.S. as a whole wasn’t prepared either, being one of the few developed countries with a lack of federal guidelines for parental leave. The result has been tremendous stress and anxiety for working parents, a point of concern for their employers as well. Can Corporate America find ways to help? This was the topic of a recent From Day One webinar (as well as a virtual conference). The stakes are high: in a setback for gender equity, the vast majority of people leaving the workforce in the midst of pandemic-related parenting challenges are women. In the webinar, led by Fast Company contributing editor Lydia Dishman, five business leaders explored an array of within-reach solutions. Among them:

Make Resilience More Than a Buzzword

The twin themes of resilience and well-being have been buzzy in recent years, but in a time of disruption like this, they became crucial. “We started some support resources, like our daily Zoom wellness calls, just covering topics related to wellness and resilience,” said Jackie Bassett, director of people strategy at University of Chicago Medicine. “That's become a recurring theme that has stayed in place since COVID. And in fact, we have Family Fridays, when it's a family-related topic that we talk about,” Bassett said. “We’ve had an employee-resource group (ERG) for quite a long time for working parents; we've brought in guest speakers to talk about mental-health related support, talking about educating kids at home, topics that are especially important for parents right now.” Materially, UChicago Medicine offered employees reimbursement for 15 extra days of backup childcare, in addition to the 15 days a year already provided.

The panelists, top row from left: Rose Sheldon of Allstate and Jackie Bassett of University of Chicago Medicine. Center row, from left: Gina Nebesar of Ovia Health, Susan Bridges Gilder of Beiersdorf and moderator Lydia Dishman of Fast Company. Bottom row: Quentin Watson of the Salvation Army  (Image by From Day One)

“On my team, we were seeing some needs for just people wanting to self-educate on things like resilience,” said Sheldon. “So we partnered with some of our content providers like LinkedIn Learning to put together some channels that our employees could go and learn more. We’ve seen people really taking advantage of that opportunity to develop.”

This extends to employees’ children, as Sheldon discovered. Educational companies in these times have sought to be helpful. Tutoring companies, Sheldon suggested, might be willing to strike a deal with an employer for a one-year access pass, which can then be extended to employees as a benefit. It wouldn’t hurt to inquire with, say, ABCmouse or Kumon, she said.

Be Mindful of People’s Time

It’s hard to disentangle the notion of productivity from the notion of time. Quantity does not equal quality. In his almost three-decade-long career, Quentin Watson found that the only place where work time was strictly regimented was at his current employer, The Salvation Army, where he is employee relations manager. “Most of our employees work just 36.25 hours a week; they only work 7.25 hours a day with two 15-minute breaks that they take religiously, and a 45-minute lunch,” he said. “When I tell you that this is the first organization I've worked at that when they say 8:30 to 4:30, they mean it. You go home.” He added that because time is limited, “most of us work at 120% productivity.”

With the onset of the pandemic, Watson and his colleagues have been doing things differently in order to maintain a similar level of engagement. Right before COVID-19 arrived, they had implemented a live, online behavioral-health component into their benefit plan, which at first had low participation. But once the pandemic really spread, its use skyrocketed, and this mental-health support boosts employee engagement, Watson said.

Gina Nebesar, co-founder and chief product officer of Ovia Health, which provides maternity and family benefits, is open about the struggle in productivity that comes about by having work life, home life and childcare all in one place. “I have the interruption of the kids all day long,” she said. “We have a very transparent work culture. I lead product and engineering, so it’s agile development. Everyone sees your workload every week. But we've been making a lot of accommodations for each other.” A colleague might say, for example, “I don't have childcare from 1 to 3. Can we reschedule the meeting?” Nebesar added: “I've noticed more of a team camaraderie. We're all in it to help each other out.”

In all, there needn’t be a set view of what productivity looks like. “Productive isn't necessarily working 9 to 5 without a break,” said Susan Bridges Gilder, director of HR operations and people experience for Beiersdorf, the skin-care company. “It might be compressing your week. It might mean working in the evening, because those hours help an employee balance their workload. Ask [managers] to show that empathy and ask those questions: How can I help you? You know, you're trying to meet this goal, we have this deadline, let's figure out how we can work through this together.”

Consider Mental-health Resources

At this point, the crisis that working parents are experiencing during this pandemic extends to family planning as well. “There is a 250% increase in the interest in home births, which carry a lot more risk,” said Ovia Health’s Nebesar. “You can see all this fear of people thinking they won't be able to bring in their family or their partner [to a hospital birth], so they’re changing their birth plan around it.” The company studied the impact of COVID-19 on prenatal care, delivery, and fundamental access to health care. The pandemic aggravated inequities that were already present. “We noticed that over 60% of Black women were saying they were receiving less frequent and lower-quality care, compared to a little over 50% [previously]. This pandemic, you know, it's not just affecting our work environment, this is affecting our family dynamics, and our fundamental access to care and services,” Nebesar said. “The most important thing to parents is the health of our kids and our ability to make sure we’re able to take care of them.”

At Ovia Health, the company measures the well-being of their teams through anonymous surveys and feedback. Added Nebesar: “Much of our effort is channeled towards, ‘How do we help people detect their risk for depression or perinatal mood disorders amidst the pandemic?’ We’re delivering digital depression tools and screeners at three times the rate that's delivered in the clinical setting.” On Ovia’s platform, these screenings start early as when a woman is trying get pregnant, then multiple times through their pregnancy, and then several times postpartum and the baby's first year. “And then based on their assessment, we'll navigate them to the company's mental-health resources,” Nebesar said.

At the Salvation Army, employees were offered an extra 10 days of paid leave for those affected by COVID-related situations. “For quarantining, or just for dealing with the mental stress around dealing with COVID-19,” Watson said. “And they got an opportunity to use that time, if they can validate the time was necessary.” Because the Salvation Army doesn’t have the financial resources of a Fortune 500 company, the cost of the paid leave may affect the distribution of raises in the coming years, “but it's better for us to do this and really get through this whole situation, retain our employees, and the end of the day, get that return on investment because employees are definitely going to be more engaged by how you treat them,” said Watson. “And it's during these times, where you're challenged financially, that you have to think about those out-of-the-box solutions.”

Embrace Zoom Imperfection (and Don’t Overuse It)

While Zoom is efficient in its own way, bits and pieces of employee home life are bound to seep in–and that’s OK. “I remember one particularly challenging incident, where I was on a call with about 50 people, and I was getting ready to present and my son would not stop screaming,” recalled UChicago Medicine’s Bassett. “I was just so exasperated. And I remember yelling at him, and profanity may have been involved. And then suddenly realizing I was not on mute. So clearly not my finest parenting moment.” Moments like these, though, did make Bassett a more empathetic leader, she acknowledged.

The key for Beiersdorf’s Gilder is approaching our new normal with a sense of curiosity, empathy, courage, and humor. “We were rolling out a special  project this summer,” she recalled. “And then I heard someone flushed a toilet somewhere on the phone.” No big deal.

It’s crucial not to use Zoom as a panacea, though. Early in the pandemic, Zoom meetings ranging from important professional ones to virtual happy hours were perhaps overused. Allstate’s Sheldon remembers that at the beginning of the pandemic, her company asked managers to have a happy hour with their team at the end of every work day. “And make sure you're checking in and that they're visibly seeing you,” was one of the directives. “That's a terrible idea,” Sheldon recalled thinking. “Like, why would you want to slam this extra meeting onto their day and this forced social time when most of my employees are parents, and they would probably rather have that extra half hour to either go start dinner, or help with homework, or maybe sneak out another 30 minutes of work on a project?” Clearly, adapting corporate culture for a pandemic era is a work in progress.

Editor's note: From Day One thanks our partner who supported this webinar: Ovia Health. You can watch a video of the conversation here. Please visit our conference page to register for more upcoming events.

Angelica Frey is a writer and a translator based in Milan and Brooklyn.


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Skills-Based Hiring: Getting Started and Overcoming Common Objections

It’s never been easier to put skills-based hiring into practice. The tools and the resources are there–and the potential benefits are abundant. And yet, some leaders and hiring managers are skeptical.“One of the major positives about the skills-based approach is that it adds more science and rigor to the hiring process,” said Christopher Rotolo, vice president of global talent at Mitek. Adding science, Rotolo says, adds objectivity, which can remove some of the bias and “increase the validity of the whole hiring process.”“The fact is that over 60% of people don’t have a college degree. But that hasn’t stopped employers from benchmarking candidates that way,” said moderator Lydia Dishman, senior editor for growth and engagement at Fast Company. Dishman moderated a panel of leaders during From Day One’s recent webinar about Skills-Based Hiring: Getting Started and Overcoming Uncommon Objections.Unconscious bias can easily creep into the hiring process when looking at a candidate’s resume, which can reveal indicators like elite educational opportunities, prestige, race, and even generational wealth, none of which are necessarily predictors of career success. Hiring almost exclusively on skill can help employers dial into what really matters.Rather than focusing on degrees, says Amanda Richardson, CEO and head of people at CoderPad, “You have to dissect the role into the skills that are needed, working with the hiring manager and people who are currently in the role. The most important part of the conversation is not just ‘What are the skills?’ but ‘What does good look like?’” This approach requires more in-depth conversations between hiring managers and department leaders to get a stronger sense of not only what success looks like, but how previous successes can be communicated during the interview process.“I find that taking a practical approach [means] literally saying, ‘What does a great answer sound like? Does this person really know what they're talking about?’” said Stacey Olive, VP of talent acquisition and employer branding for Medidata, Dassault Systemes.“Because there’s not an empirical objective test for everything, we really have to go based on our conversations with people.” This means hiring managers need to prepare upfront so they can infer if they’re hearing “flowery language” merely alluding to past success, or if a candidate actually has lived experience that will be beneficial to the role.Focusing on skills-based hiring isn’t just a great way to reduce unconscious bias, it can also make the hiring process quicker. “A little bit of upfront work on understanding and aligning on the skills and the level of the skills needed will actually make a much faster hiring experience,” Richardson said.Semoneel Bamboat, VP and global head of diversity, inclusion and talent acquisition at Capri Holdings, shares that while her organization has a rubric within which they score talent competencies on a scale of one to five, her team does not let the skill scoring fully dictate the conversation.“While we have numbers and rigor around it, nothing is set in stone,” she said. “The purpose of that really is so we can cast this wide net. We don’t want to be that specific, because we don’t want to then lose sight of someone that might not fit that exactly.” Skills-forward hiring should be used to identify previously untapped candidates, not a blanket way to eliminate unusual or creative choices that could be an interesting fit.Richardson adds that getting too technical in the taxonomy can overwhelm the conversation, especially as hiring managers try to parse the subtleties between junior and senior versions of the same role. “I've seen the situation where developers start arguing about the nuances of ‘What does it mean to be very proficient versus mildly proficient?’ And I think you can lose the forest for the trees pretty quickly.”Copying and pasting old job descriptions when looking to fill a role is no longer enough. Instead, there should be periodic check-ins to make sure descriptions are up-to-date as the nature of the work, and therefore the role, continues to evolve. Part of this can be solved by shortening and simplifying the job listing. “It tends to be a lengthy laundry list of desires and needs. Instead, employers should aim to distill it into ‘What is the required skill for success?’” Olive said.With an eye toward DEI, Bamboat’s organization uses short external job listings with neutral language, keeping the more elaborate and specific job description for internal use only among the hiring team. “We take a lot of the details out to be able to cast that wide net,” she said.“We never want to post the exact job and be very specific about those requirements, because we feel like we’re decreasing our talent pool.” Bamboat shared the well-known study that showed women tend to only apply for jobs where they feel they will fit every single benchmark. Shortening the list of requirements can make it more inclusive. Once candidates make it to the interview phase, the hiring manager can discuss the specific details from the full listing to gauge if it’s a fit.In conversation moderated by Lydia Dishman of Fast Company, the panelists discussed the topic “Skills-Based Hiring: Getting Started and Overcoming Common Objections” (photo by From Day One)Pamela Rodas, global senior director of talent acquisition at Telus International, hires for a company with more than 3,000 types of job profiles, all of which are changing rapidly as her organization embraces hybrid workplaces and remote opportunities. In turn, she and her team must change how they assess skills. For example, her newer sales development hires may not have been exposed to an in-person environment where they could hone their technique. Therefore, she finds herself hiring more for soft skills or what Dishman prefers to call power skills, especially as the post-pandemic corporate environment has higher than ever expectations. “All of our clients want to go faster. So forget about skills, do you know how to do the job and do it in less time?” Rodas said.Trying to identify those more amorphous qualities, like being a fast learner, in a candidate can be a challenge. Panelists offered two solutions. The first is reviewing case studies. “To identify these characteristics that lead to outstanding performance, you study what those outstanding performers do,” Rotolo said.The second, is conducting actual testing during the hiring process. “Work simulations can be helpful, whether that means programming together for two hours or sitting and doing a sales demo. What are those real-world experiences where you can actually test the proof points?” Richardson said. Just having a great conversation in an interview is not necessarily enough.But the interview process can still be helpful if you are asking the right questions. “The research still says that behaviorally based questions are the most valid. And there’s really two types: ‘Tell me about a time when’’ past experiences, or situational questions,” Rotolo said.Rodas believes it’s also important to have an honest conversation about the nature of the role and pay attention to the applicant’s response. “The recruiter can [now] spend more time with the candidate talking about how they would endure the type of workload we’re going to put on them. In any type of business today, that’s worth 10 times more,” she said.This also means asking the right questions internally too, to ensure there is no unconscious bias at play and that a candidate’s competency is still at the forefront. “We have an opportunity now to ask [hiring managers], ‘What's the basis of your decision?’” Olive said. “You have to understand and politely point out where you think you see bias happening.”Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Honeysuckle Magazine, and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, and CBS New York.

Katie Chambers | March 19, 2024

The Long-Term Shortage of Talent in the Post-Industrial Age: How Companies Can Respond

In the early industrial age, companies had a hierarchy built around manufacturing and machinery. But now workplaces are organized much differently. Their new priority? The talent. We’ve entered an era where the shortage of workers, obsolescence of skills, and new levels of employee agency will present employers with historic challenges. Most companies are not ready.The new Intelligence Age is a time when skills, employee creativity, information and AI will define our companies. In a recent From Day One webinar about “The Long-Term Shortage of Talent in the Post-Industrial Age: How Companies Can Respond,” speakers explored three strategies for success: rethinking the organization as dynamic rather than static, rethinking management with human-centered leadership, and rethinking HR as no longer an expense center, but rather a function like R&D that must build and invest in the company's people.All told, this means we need to redesign our companies around the person and shift to a new model for work. The time to act is now, experts say.The Changing Power Structure in the Labor MarketThe renowned Josh Bersin, founder & CEO of The Josh Bersin Company, says that with Baby Boomers retiring and declining fertility rates, there will be smaller generations coming forward to replace them. Employers will have a high demand for skilled workers but a much smaller talent pool, he says.“If you look at the supply and demand of workers and the labor force, it’s absolutely different from what we’ve seen in the past,” said Sania Khan, chief economist and head of market insights at Eightfold, an AI-driven talent intelligence platform.This could signal tough times ahead, especially in an age where companies are defined more and more by people and ideas than by machinery and products. “Scarcity of talent is one of the biggest challenges out there for companies,” said moderator Steve Koepp, From Day One’s chief content officer and co-Founder.Bersin notes that his company is getting consistent feedback from employers post-pandemic that they are having trouble sourcing new talent and with the retention of what is “a highly empowered workforce. We have employees saying, ‘I'm going to quietly quit. I'm going to work my wage. I'm going to do what I need to do. I don’t care what you say. You don’t like hybrid work? Tough luck, I’ll go find a job where I can work remotely.”Bersin predicts this is a long-term trend, and companies need to get smarter about finding and keeping their people. This is especially true in industries like healthcare, which is facing a major labor shortage despite a recent BLS report predicting 54% of new jobs will be in healthcare due in part to that same aging population that is decreasing the workforce.A Renewed Focus on Employees and ProductivityWith technology changing rapidly and more and more roles relying on it, companies will need to prioritize upskilling and reskilling opportunities to keep their workforce up-to-date and competitive. “Companies will need to focus on their employees,” Khan said, noting that companies that don’t prioritize training are already experiencing higher employee turnover.Another way to curb turnover is to take a hard look at workplace policies and make sure they are serving employees personally to make the organization more attractive, whether that is through flexible hours, hybrid options, and even AI assistance, Khan says.Bersin’s organization just finished a report on the prevalence of the four-day workweek or work time reduction. “This is becoming a big deal because employees want flexibility. We’re finding that this idea creates job productivity, and forces companies to redesign jobs,” Bersin said. “There are things that we’re going to do that seem unnatural now to deal with this labor shortage. In the future they will be commonplace. That’s just one example.”The recent webinar featured Josh Bersin of the Josh Bersin Company and Sania Khan of Eightfold (photo by From Day One)This changing definition of productivity, a focus on “revenue per employee” rather than hours worked, will also serve working parents well, Khan says, as they manage to get more work done in a shorter period.“Hiring more people isn’t necessarily more productive,” Khan said. Companies will start to measure their success by how efficiently they are utilizing their human resources to generate revenue, a focus on output rather than the size of the team. “The companies that are really good at productivity are good at human resources. They’re good at training, facilitating workshops, redesigning jobs, flattening the corporate hierarchy, changing the role of leaders, and democratizing career development,” Bersin said. “These things that might have felt like ‘nice-to-haves’ ten years ago are becoming critical to becoming productive in this new economy.”Reimagining a Skills-based HierarchyIn the information age, employment has been less about job titles and more about the work, Bersin says, with employees taking on tasks and using their skills for objectives far beyond their stated job description in order to accomplish the mission of the day, week, or month. “These rigid job descriptions, titles, and hierarchies are getting in the way of reorganizing and redesigning the company to be more efficient,” Bersin said. He anticipates an existential change in which the titles of managers and corner office perks will be deprioritized in order to get the work done.In turn, companies will be looking less at what skills prospective employees currently have and instead look at adjacent skills that show an employee has the potential to be upskilled to be the right fit, Khan says. A focus on skills, says Bersin, can also pave the way for automation. Employees can be allowed to utilize the top of their skill set if their lower-level, less skilled tasks can be automated.“If you look at the needs of an organization, you can put employees in specific, goal-centric projects,” Khan said. “Instead of just having you siloed to one department, you can now move around to where you’re needed based on your skills.” This would also allow employees to be well-versed in the whole enterprise, rather than just one area, so both the individual and the organization benefit. And tools like Eightfold can use machine learning to help companies analyze what skill areas are lacking and fill those gaps with talent.How Leaders Can Adapt to the New Workforce“Leaders have to understand this labor shortage existentially and operate in a company where transformation and growth isn’t an episodic thing–it's never-ending,” Bersin said. “The new model of leadership is, ‘can you build a company that can move people around, that can develop people, that can hold people accountable, but also give them the opportunity to move when you need them into a new place?’ Those are different kinds of leadership skills.”And with the hierarchy flattening, workers need to be prepared to sometimes be leaders and other times be more subordinate depending on the current project. “We have to democratize the concept of leadership.” Those with flexibility and an appetite for innovation will be most attractive to potential employers, Khan adds.And in a talent-driven company, HR will become more and more essential, and will be called on to understand a wide variety of skills, roles, and changing corporate models to operate within skills-based planning, Bersin says. Gone are the days where HR will be associated with conflict resolution and complaints. Instead, HR is becoming a forward-thinking, technology, and data-driven career path.Editor’s note: From Day One thanks our partner, Eightfold, for sponsoring this webinar. You can read more from Josh Bersin on the post-industrial age here.Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost, Honeysuckle Magazine, and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, and CBS New York.

Katie Chambers | December 19, 2023

How Innovative Employers Are Making Their Benefits More Inclusive

Company benefits have never been one-size-fits-all, but today the employee landscape is changing even more rapidly than ever. The more varied the workforce, the more varied their benefits needs are going to be.That’s certainly true for Liz Pittinger, head of customer success at Stork Club. In the last three years alone, family planning and fertility benefit needs have drastically changed.Pittinger spoke to this at a From Day One’s webinar along with three other panelists. Lydia Dishman, senior editor of growth and engagement, at Fast Company, moderated.Millennials are further in their careers now and want company benefits to better reflect the changing workforce as well as align with diversity, equity, and inclusion, Pittinger says. That has opened the way for Stork Club to create a more inclusive path for people to start families.“People are waiting later and later to start their families, so you have single women in their 30s and 40s, who are concerned about fertility preservation,” Pittinger said. “Then there are same sex couples who have typically been excluded from a health plan and fertility solution.”Companies now can’t afford not to offer these inclusive benefits. Especially if they want to attract and retain the talent they need.“I think it's really important to ground ourselves on why DEI is important,” she added. The answer: because it’s important to employees who are searching for and staying at jobs for different reasons than previous generations. According to a study by Fortune and the Institute for Corporate Productivity of 1,200 HR professionals around the world, overperforming organizations are those that focus on DEI. “In other words, company culture, even over compensation,” said Pittinger.That is to say, however, not every company needs to offer every type of benefit. Organizations must cater to their workforce, their unique makeup, and their unique needs. “It’s about understanding the company goals and demographics,” she said. “Some industries just traditionally run heavier on single women in their 30s and 40s. You may have a large LGBTQ community.” It goes back to understanding their needs. How? Be in close contact with them, offer surveys, get feedback from the hiring team and managers.Then, once HR managers understand the gaps, they need to make changes, circle back and make sure their people know what’s being offered.Growing Need for Mental Health BenefitsWhen reporters at the Los Angeles Times had to stay out of the office due to Covid, they felt the disconnect. They were doing their jobs, telling the hard stories, but didn’t have that natural way of talking things out with colleagues.Nancy Antoniou, SVP of strategy and CHRO at the Los Angeles Times, recalled how difficult that time was. Rather than expressing and sharing, the reporters were internalizing what they were seeing.“We had a situation where an employee called our EAP (Employee Assistance Program) vendor, and the story that they were sharing about what they were experiencing during one of the protests was so impactful to the EAP counselor, that the counselor themselves started breaking down,” Antoniou said. “It was a role shift for the employee, where they felt like they had to now counsel the counselor.”With that information, they now had the responsibility to do something about it. So they implemented a peer-to-peer support group, and hired clinicians to train employees. It’s really made a difference in how they share and work through the emotional side of the job, Antoniou says. “Having the ability to talk to your peer who has potentially experienced something similar is where that inclusiveness and belonging came in,” she added.The bottom line is you have to listen to your people, and then you must follow through and give them what they need. “There's no greater disservice than taking a survey and asking employees to share their opinions and thoughts about our culture or offerings, and then doing nothing with it,” said Antoniou.Putting On Your Listening EarsOf course, there are benefits that everyone needs. Kristy Lucksinger, head of global benefits at JLL, said that during the pandemic many people were reactively addressing health issues. More recently at JLL, they’re trying to close that gap and help people focus more on preventative care. One tool to accomplish this has been virtual health care.“We truly believe that virtual care is absolutely critical in this environment, ensuring our employees really know and understand how virtual care works; and when it's appropriate to use virtual care versus when it’s not,” she said.In a conversation moderated by Lydia Dishman of Fast Company, the panelists discussed the topic “How Innovative Employers Are Making Their Benefits More Inclusive.”Relaying benefits information to employees is key. One way they do that at JLL is training managers to recognize symptoms or indications among employees so they can help them take the next step.An employee came to Lucksinger with personal issues at home, specifically an adult child with mental health concerns. “They were dealing with their gay son who needed some mental health services provided to them because they were experiencing a couple of their friends who had just committed suicide.”Any parent with stressed children is also stressed themselves, she added. Acknowledging that hardship, and the impact on the employee’s life, were important first steps. Next was to ensure the employee and their child got the help they needed with a professional with experience in the LGBTQ+ space.“Just having had that conversation with this employee, you could just see the relief in that employee,” explained Lucksinger. “We are trying to go that extra mile to ensure that our employee experiences go above and beyond.”Take the Proactive ApproachThe key takeaway from the panel was thinking outside the box. Straying away from the traditional approaches to company benefits and incorporating the values of DEI into offering the benefits people really need. And it all goes back to listening. Sometimes employees will come to you, but you also need to proactively seek them.In the case of Lisa Singh, managing director of global benefits at Silicon Valley Bank, they met with their military and veteran employees to get their specific feedback. The employees gave their thoughts on experience and processes, which Singh said they took into consideration and made adjustments to their policies. Education goes a long way, too, Singh added. At the bank, they hold mental health safety trainings and offer other ways to educate so employees are better equipped to help themselves and others. They hold regular webinars about different aspects of health, which is an opportunity for the company to let employees know about their benefits. One piece of key advice to make sure this kind of change happens? Take matters into your own hands to best serve your employees.“Your healthcare vendor may say, ‘yes, you’re competitive. You have fertility coverage, don't worry about it.’ But we really need to look under the hood at that,” she said. “If we don't ask the questions, if we don’t work with our consultants, even push our consultants, then we’re going to have these gaps that we don't know of, and we’re not going to be meeting the needs of our diverse population.”Carrie Snider is a Phoenix-based journalist and marketing copywriter. 

Carrie Snider | December 04, 2023