Overcome Stubborns

How a Leader Brings Clarity to Benefits Offerings

“Benefits, perks, compensation–they’re all taken into account when job offers are made. That’s how you remain competitive. We don’t have to offer every single benefit that’s out there. We just have to offer the right ones.” This is according to Lenka Sloman, the managing director, and head of total rewards at global advertising firm GroupM.Sloman joined the company in September 2023, taking over the company’s benefits offerings and finding ways for GroupM to remain competitive for top ad talent. During the closing fireside chat at From Day One’s April virtual conference, I interviewed the total rewards leader about her strategy for getting the best return on investment for GroupM’s total rewards.Sloman’s challenge will be to balance market demands with individual needs.Tracking the Most Popular BenefitsThere is no limit to the size of benefits packages today. Not only are there innumerable vendors and platforms, the breadth of options is ever-widening.Sloman has been watching the market for the most popular benefits and perks. Right now, it’s all about family planning. GroupM enhanced its family-building benefits recently, adding features like egg freezing, donor services, adoption, paid time off, and parental leave. The company even added milk-shipping services, “so if a birthing parent goes back to work and is traveling, they can pump their milk and have it sent to their homes, so the baby can continue feeding,” said Sloman. It can also be used for surrogacy arrangements.“This is critically important for our employees,” she said. “We want to make sure our employees don’t have to worry about taking time off because they have to take care of a child–or whatever the case may be. If we get it right, they can concentrate on bonding with their newborns or adopted children, and it balances with their professional lives.”And she didn’t forget about those workers who don’t have kids at home. GroupM even offers dog-walking and pet-sitting services. “Pets are part of the family too,” she said.Competing for Talent With Exceptional Benefits PackagesSo, how does Sloman stay abreast of what’s going on in the benefits market?The talent acquisition team gathers information from job seekers about what they’re being offered elsewhere–and this provides helpful intel. But Sloman puts more stock into the data gathered by benefits consultants. “Understanding the benchmarks and getting guidance from our consultants sometimes has a more accurate description as to what our peers are doing. That’s what we base our decisions on. Really, it’s an art, not a science.”Lenka Sloman, right, was interviewed by journalist Emily McCrary-Ruiz-Esparza during the virtual fireside chat (photo by From Day One)Keeping up with what’s happening in the benefits workplace, learning to distinguish between must-haves and nice-to-haves, and annually reviewing GroupM’s utilization plan are the three steps she follows to make the company an employer of choice.When benefits are regularly refreshed and augmented, new hires will be interested and current ones are more likely to stay. But the annual review isn’t necessarily spring cleaning. “We don’t have a policy that says, if no one’s using it, we’re going to get rid of it. We will generally put it on a watch list to revisit it once a year to make sure the return on investment is there.”To keep ROI high, employees have to know what’s available so they can use it. Sloman is persistent in her comms strategy. She holds a weekly call with new hires to review their benefits and answer questions. Existing employees get their own call focused on a specific benefit, often selected for timeliness. These calls are heavily attended, she said. “In February, for example, we wanted to make sure everyone got their receipts for their FSA, so we dedicated time to remind employees.”Sloman keeps an eye on the market, careful to not fall into the trap of fads. Yet she’s also keen on individualization. Work-life balance looks different for every employee, and the way they want to achieve it will vary just as widely. To this end, Sloman likes to keep some perks as flexible as possible.“I think people-first culture and work-life balance right now are top priorities for employees. That’s something we haven’t had before,” she said. But that means something different to everyone. To some, flexible work isn’t an interesting benefit; they would rather have more time off to spend with their families. Others will prefer remote work. The point is that employees could pick and choose their work and benefits arrangements in a way that best fits them. That’s something they’ll likely stick around for.Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the BBC, the Economist, the Washington Post, Quartz, Fast Company, and Digiday’s Worklife.

BY Emily McCrary-Ruiz-Esparza | April 24, 2024

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Overcome Stubborns
By Abigail Abrams | April 15, 2024

Workers Want Weight-Loss Drugs, But How Can Employers Pay the Bills?

When consumers see splashy TV commercials for weight-loss drugs, they often find the the pitch irresistible. But for HR and benefits executives, they may trigger an uneasy feeling. That's because the revolutionary weight-loss drugs like Wegovy bring with them both magic and mystery–the magic is how well they can work; the mystery is how to pay for them.GLP-1, or glucagon-like peptide-1, drugs have historically been used to treat diabetes. But the development of stronger drugs like Novo Nordisk’s Ozempic in recent years, and now the approval of Wegovy and Eli Lilly’s Zepbound specifically for weight management, has led to a sharp increase in demand. That’s particularly true as more research emerges showing the drugs may also reduce the risk of cardiovascular disease, stroke, and potentially bring other long-term health benefits. Yet the medications can cost as much as $1,000 to $1,500 per month–a price that few Americans can afford unless they have generous health-insurance coverage.And unlike expensive drugs for rare conditions, the potential number of patients for GLP-1s is vast. More than 40% of Americans have obesity, according to the Centers for Disease Control and Prevention, and that is expected to reach 50% by 2030.Many doctors are thrilled about the potential for GLP-1s to change how obesity is treated, but that puts employers–where nearly half of Americans get their health insurance–in a tricky position. Here’s what employers need to know as they consider coverage for these drugs in the quickly changing landscape:High Costs, Low CoverageWhile employer health plans widely cover GLP-1s for the purpose of treating diabetes, coverage for weight-loss purposes is much more spotty right now. A survey last fall by the International Foundation of Employee Benefit Plans found that 27% of 205 employers covered GLP-1s for weight loss and another 13% did not yet cover them but were considering adding coverage. Meanwhile, Willis Towers Watson (WTW), a global insurance benefits-consulting company that serves many large employers, found about 38% of employers it surveyed cover the weight-loss drugs. Those that do cover them are seeing significant cost increases. The retail price for Wegovy comes out to $15,000 to $16,000 per year, and after rebates and discounts from manufacturers, health plans still pay about $9,000 per year, says Cody Midlam, a director at WTW’s pharmacy practice. The cost per member per month for GLP-1s has doubled each of the last three years, according to WTW’s analysis, amounting to an extra $11 per member per month last year, or about 9% of all pharmacy costs.Companies are aware of the research showing the drugs’ effectiveness at tackling obesity. Yet while doctors say that helping people lose weight could lead to less cardiovascular disease, fewer mental health issues, and savings from avoiding knee replacements or other surgeries related to obesity, long-term data on clinical outcomes remains limited. With high employee turnover in many industries, it’s tough for these employers to factor in potential future savings in healthcare costs over the life of the employee.“Those outcomes take a very long time to manifest,” says Midlam. “It’s not something that’s easily measurable on a short timescale when plan decisions are being made.” Andrew Witty, CEO of UnitedHealth Group, the largest U.S. insurer, said his corporate clients see the benefits, but first have to deal with the short-term costs. “We’re very positive about the potential for another tool in the toolbox to help folks manage their weight. We recognize that has potential benefits,” Witty said in the third-quarter earnings call last year. “But we’re struggling.”Employers Meet the DemandDespite the high costs and headlines about some insurance plans scrapping GLP-1 coverage, plenty of employers see the upside to covering the new obesity medications. Ninety-nine percent of companies already covering GLP-1s said they planned to continue doing so next year, according to a fall survey from Accolade, a healthcare navigation and advocacy company. Employers reported that after they added GLP-1 coverage, they saw higher employee satisfaction, increased engagement in other well-being programs, and improvements in other or comorbid health conditions. Midlam of WTW says his firm’s corporate clients want to “avoid member disruption” wherever possible.Doctors agree that should be a priority. Dan Azagury, M.D., medical director for the Stanford Lifestyle and Weight Management Center, says GLP-1s have been a “game changer” for many of his patients. “If you stop it overnight, whether it’s insurance, or financial, or shortages, the rebound is ferocious,” he said. “So it’s really very frustrating that they encounter that situation.” Some companies have expressed concerns about the idea of paying for a drug that employees essentially have to take forever to maintain its benefits. But while side effects, including vomiting and gastrointestinal issues, can be unpleasant for some people, doctors like Azagury say they know how to help patients manage them, and that they are seeing more patients have a positive response to GLP-1s than to previous generations of weight loss medications. Holistic Care, Not Just PrescriptionsEven when employers decide they want to help their employees lose weight, there are still lots of details to consider. As companies approach designing their insurance plans for 2025 and beyond, they are trying to figure out how many employees are likely to use GLP-1 drugs if coverage is offered, whether there should be limits on who can get the drugs, and what kind of requirements they should use to prove the drugs are medically necessary. Most companies that cover GLP-1s use some cost-control strategies, according to the International Foundation of Employee Benefit Plans survey. Many use prior authorization, step therapy during which patients must try lower-cost drugs first, or specific eligibility requirements.Typically, eligibility requirements have been tied to the standards on the FDA labels for these medications. But some employers are considering restrictions such as only covering the drugs for people with obesity but not those who are overweight, says Tracy Spencer, a pharmacy practice leader for benefits consultant Aon. If they add those limits, she warns that employers should be aware that could change or jeopardize the rebates they get from the drug manufacturers, so they need to predict whether the savings they get from limiting the drugs’ use will offset the loss of the rebates.Benefits consultants like Aon and WTW are also seeing employers shift the way they look at GLP-1 drugs to view them as one piece in a broader strategy to address cardio-metabolic issues.That might mean employers choose to cover the drugs for targeted indications, such as covering Wegovy not for weight loss on its own, but for people with increased risk of cardiovascular disease, which Medicare recently announced it would do. It can also mean pairing GLP-1 coverage with required lifestyle modifications or participation in a virtual weight-loss or coaching program. Employers often have access to virtual health programs through their pharmacy benefit managers, and many have tried these to target diabetes in recent years. The biopharmaceutical company Moderna, which offers coverage of GLP-1s for diabetes and weight management, is one company that has tried this strategy. “In 2023 we saw a spike related to weight-loss management: We looked at claims data, and after mental health, obesity and weight management were the second drivers,” Jeffrey Stohlberg, Moderna’s director of corporate benefits, said at a From Day One conference earlier this year. So the company started using the virtual weight-loss management program Wondr Health, where an employee can work with a physician specializing in weight loss. “It’s not a path to GLP-1s, but [the physicians] can provide medication for that person,” Stohlberg said. Labcorp also announced in February that it would provide U.S. employees on GLP-1s with virtual care and medication management through WeightWatchers for Business. Other companies such as Omada Health and telehealth providers like Teladoc and Ro have launched similar offerings over the last year. Medical providers agree that a holistic approach is needed, but Angela Fitch, M.D., president of the Obesity Medicine Association and co-founder and chief medical officer of the obesity-focused primary care startup knownwell, worries that requiring a standard weight-management program for every person is another barrier and potentially a waste of money if the program doesn’t have solid evidence behind it.“You can offer lifestyle [strategies] in addition to medication,” she said, “but it should be driven by that shared decision making discussion with the clinician.” If insurers want to make sure patients are getting holistic care, she would rather have them require patients to get their prescriptions from a qualified physician who does a true evaluation so that solutions can be personalized. In her role with the Obesity Medicine Association, Fitch often advises employers on their health plan designs, so she understands that costs are a major concern for companies. But in her primary-care practice and others like it, she says her staff are “burning out” as they spend hours each day trying to navigate all the new and often strict and confusing insurance requirements for these medications. “We have got to deal with costs,” Fitch said. “But it should be transparent and flexible.” She worries that overly rigid restrictions are “adding to the bias and stigma of obesity” by signaling to patients that their weight is their responsibility to treat on their own. Her major advice is to view obesity with the nuance that people view other chronic conditions. “You do not need a GLP-1 management solution. You need a comprehensive obesity-care solution.”Abigail Abrams is a health writer and editor. Currently she is the senior manager of content operations for Atria. Previously, she was a staff writer on health and politics for TIME magazine. Her freelance work has appeared in the Washington Post, the Guardian, and other publications.

Overcome Stubborns
By Emily McCrary-Ruiz-Esparza | April 15, 2024

Bridging the Human Connection Gap: How Technology Can Bring Workers Together

The sense of disconnection that Dave Wilkin felt while growing up was painful, but it became a powerful motivator that would change his life. “I learned the hard way that if you don’t have mentors, if you don’t have networks, and if you don’t have relationships–you just don’t get access to the same career or learning opportunities,” Wilkin told From Day One. “I was a gay kid in a really small town, and that’s a really tough place to be. How could I find people who were like me that I could aspire to be like?”Ten Thousand Coffees–or 10KC for short–a networking tech company that Wilkin co-founded and now leads as CEO, is how he hopes to rectify the connection deficit. It’s one that millions of workers experience, especially in the era of remote and hybrid work. Wilkin remembers how it felt to be isolated, imagining a career but with no way to get there. “It’s like sitting on an island all by yourself,” he said.Networks of close relationships grow careers, engage employees, boost morale, and keep workforces intact. According to a 2023 survey by Gallup, employees who have a mentor are 58% more likely to feel that their employer offers equal opportunities for advancement. Forty-eight percent of those who have sponsors feel the same way.Yet for Wilkin, it’s not good enough to leave such relationships up to chance, so he’s giving it a shot with a fast-rising technology: machine learning. His solution is 10KC, which adapts the tech that powers online dating matches to identify meaningful workplace connections, combined with a learning platform to make the most of those connections. The mixture produces connectivity at scale. The platform connects workers based on 50 factors, including skills, career path, location, time zone, interest areas, and affinity networks, then brings them together for productive conversation.The results are impressive. “We’ve decreased employee churn by 25% to 35% among our platform users, and we’re looking at tens of thousands of data points,” he said. Plus, 10KC has been able to increase participation in employee resource groups (ERGs) by two to three times. “A lot of HR and talent leaders think about mentoring and networking in its traditional formats–one-directional relationships where a mentor guides a mentee–but the new world of artificial intelligence and machine learning allows HR leaders to think about mentoring and networking in much more dynamic, personalized ways.”Dave Wilkin, co-founder and CEO of Ten Thousand Coffees (Photo courtesy of 10KC)Ultimately, Wilkin’s ticket out of his hometown of Lively, Ontario, was a full ride to the University of Waterloo. That marked a change in his life, not only because it was an exceptional education, but because it came with mentors and role models. “Those were the most game-changing people in my life because they helped me figure out what skills I needed to learn, what kind of programs I should study to get involved, and how to job-search.”No single relationship gave Wilkin his footing, but it was the sum of his mentors that made the difference. “There’s no such thing as a single mentor,” Wilkins said. “It’s much more dynamic than that.” It takes mentors, sponsors, peer-to-peer relationships, and reverse mentors, where a more junior employee supports one of their seniors, to create a network that propels a career.Preventing Those Missed ConnectionsThough Wilkin had to wait around for serendipity to bring in mentors, he saw a better way: Don’t leave it up to chance. Expecting workers to network on their own creates too many missed connections. With planning, companies can create proximity in distributed workforces.This can be especially important following a merger or acquisition in which two discrete organizations must come together to form something greater than the sum of its parts. And for leaders who travel, a smart network match can help them make the most of site visits. “The next time you travel, schedule a time to get to know your teams and have career conversations, rather than hoping that you bump into your colleagues in the elevator,” Wilkin said. “Find reverse mentoring opportunities so you can pick up new skills while on the road. Promote your practice area or simply learn who’s sitting in your company.”The Network Opportunity GapThere’s a distinct difference between the well-connected employee, who knows a lot of people by name (and maybe some office gossip), and the engaged employee, asserted Emily Dickens, head of government affairs for the Society of Human Resource Management (SHRM) in a 2022 interview with Gallup. “She’s happy, and she knows who to talk to in order to get things done,” Dickens said. “To really thrive and have a life well-lived, you have to have a work experience that is personal. You need to create relationships that outlast your time with the company. Unfortunately, this can be difficult for many professionals.”Traditional networking programs fail too many people. There’s a gender gap when it comes to mentorship and sponsorship. McKinsey and LeanIn.org’s 2023 Women in the Workplace report found that women are less likely than men to be “in the know,” and be able to access both mentorship and sponsorship opportunities at their company. Women are less likely than men to feel included in important company networks, according to SHRM’s Dickens.Another opportunity gap is based on seniority. Though internal mobility rates are up since 2021, according to LinkedIn, advancement opportunities are not evenly distributed. Workers at the manager and director levels are more than twice as likely as individual contributors to make a move within the company. Consider also that workers at the highest echelons are less likely to be female, less likely to be people of color, and less likely to be disabled.Taking the initiative in networking isn’t well-received in every workplace, said Wilkin. Skipping a level can get you in trouble, or at least earn you some suspicious looks. Asking around about other people’s jobs while seeking out sponsorship and mentorship can look like you’re trying to circumvent authority, leave your team, or conduct some (light) espionage. “If you’re a sales manager and you go above your boss to talk to somebody inside the company, you might get your wrist slapped,” he said. “There’s a lot of bias and barriers to networking inside of a company.”Yet companies that are too hung up on the norms of the hierarchy may be passing up major engagement and retention opportunities. Employees who have access to mentors and sponsors are twice as likely to be engaged than those who don’t, per a 2023 survey by Gallup. And according to LinkedIn, employees who make an internal move are 64% more likely than their non-moving peers to stay with their employer for at least three years. Beyond Mere Connection: Learning Skills and CollaboratingLately, Wilkin has been particularly interested in turning networking into learning communities. What if you could form a network of people learning skills independently, then bring them together for application and collaboration?“To reinforce a learning program, you might just think of pairing an intern to a senior leader to close that loop, but a more strategic talent and HR leader is looking at how they drive transformation through networking experiences,” he said. When a company can create a web of new managers or a web of workers adopting new AI applications, that new knowledge can be reinforced in a dozen new ways. “A network of relationships is where the majority of learning, talent, retention, career growth, inclusion all happen, but that has to be deliberate,” Wilkin said. “Using networks to help organizations become more innovative, retain their best colleagues, and be more efficient–it’s the next frontier of learning and development.”Editor’s note: From Day One thanks our partner, Ten Thousand Coffees, for sponsoring this story.Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Fast Company, and Digiday’s Worklife.(Featured photo by PeopleImages/iStock by Getty Images)    




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