' 2023 March Virtual - From Day One


Pulling in the Same Direction: Strengthening Employee Purpose Within Your Corporate Strategy

Studies have shown that activating purpose is a key ingredient in employee retention, which in turn drives organizational growth. But organizations must align their corporate purpose with that of their employees to forge an authentic sense of belonging. How can companies communicate a strong, actionable corporate purpose, yet remain flexible enough to accommodate the wide variety of individual employee values?


From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations. The Activity IDs will be sent to attendees after the conclusion of the session.


Tequilla Lopez

Best Buy

George Serafeim

Author, “Purpose and Profit: How Business Can Lift Up the World”

William D. Parham, PhD, ABPP

National Basketball Players Association

Sean Gregory

Time Magazine

Susan Moore


Paul Rumsey

Atrium Health

Jennifer Kartono

Iron Mountain

Laura Donahue


Judith Almendra


Jackie Johnson


Megan Trotter


Nick Wolny


Lydia Dishman

Fast Company

Emily Panasowich

Fetch Rewards

David Grubman


Emily McCrary-Ruiz-Esparza

Independent Journalist

Kaylee Kolditz


Smiti Bhatt Deorah

Advantage Club

Eric Bierig


Susan Hunt Stevens


Jason Cerrato




12:00 PM - 12:15 PM


12:15 PM - 12:25 PM

Opening Remarks: Nick Baily and Steve Koepp, Co-Founders, From Day One

12:25 PM - 12:50 PM

How Employees, Companies, and Consumers Can Strengthen the Relationship Between Purpose and Profit (Fireside Chat)   

A forward-thinking business-school professor and author shows how purpose and profit can be achieved simultaneously with the right mindset and tools, as well as how environmental and social issues are becoming increasingly relevant for organizations worldwide.


George Serafeim, Professor, Harvard Business School, and Author, Purpose and Profit: How Business Can Lift Up the World


Nick Wolny, Senior Editor, NextAdvisor

12:55 PM - 01:15 PM

Designing Recognition Programs That Promote a Sense of Purpose (Thought Leadership Spotlight)

Platforms that can better understand the unique needs of individual employees are critical to success. Effective and memorable recognition will build an experience that aligns with an individual’s sense of purpose and is authentic and personalized. Know more about creating those effective experiences is a skill that will need to be developed among leaders and across entire workforces as part of this session.

Smiti Bhatt Deorah, Co-Founder and Chief Operating Officer, Advantage Club

01:20 PM - 02:00 PM

Making Work Meaningful in an Era of Rapid Change (Panel)

Work has caused burnout, to be sure, but it can also bring a sense of purpose, satisfaction, and even stability. What is the role of companies to bring a sense of meaning to their enterprises at a time when workers are doing a lot of soul-searching about the role of work in their lives? How can employers connect their business with the things that employees care about?


Susan Moore, Corporate VP, Corporate Responsibility & Government Affairs; President, AMD Foundation

Tequilla Lopez, Director of Social Impact, Community Program Operations, Best Buy

Paul Rumsey, Senior VP, HR Strategic Operations, Atrium Health 

Susan Hunt Stevens, Founder & CEO, WeSpire


Lydia Dishman, Senior Editor, Growth and Engagement, Fast Company

02:05 PM - 02:50 PM

Activating Purpose Through Employee Giving and Volunteering (Workshop)

Join us for a panel discussion with corporate social responsibility (CSR) leaders and employee-giving and volunteering-program consultants to learn how companies engage their employees, motivate participation in corporate purpose-driven initiatives, provide options to align with employees’ personal causes, and generate demonstrable community impact. You’ll gain an understanding of how to build a workplace giving and volunteering program that furthers your corporate culture of philanthropy, engages employees, and increases overall social impact; balance the desire to connect employees to corporate purpose with the need to motivate employee participation through flexibility and choice; sync employee programs with ERGs to further impact; and implement best practices utilized by successful companies.

Emily Panasowich, Social Impact Lead, Fetch Rewards

Jackie Johnson, Corporate Giving Director, UWorld

David Grubman, VP of Sales, WizeHive

Kaylee Kolditz, Director of Vertical Markets, WizeHive

02:05 PM - 02:50 PM

Flex Your Style and Build Emotional Intelligence (Workshop)

At ThinkHuman, we serve our mission by providing leadership-development programs that specifically focus on people leadership, which is the leadership of oneself and others. Based on behavioral science, our leadership programs focus on creating mindset shifts and long-term leadership change in leaders at all levels. Join us for an interactive “Flex Your Style” Learning Jam that will cover how you can elevate your ability to flex your communication style and behavior to enhance your own effectiveness, enhance the effectiveness of others that you interact with, and understand emotional intelligence and psychological safety at work.

Hector Hernandez, Facilitator & Coach, ThinkHuman

02:55 PM - 03:15 PM

‘POP’ing the Learning Bubble: The Importance of an Outcome-Driven Approach (Thought Leadership Spotlight)

In order to make a meaningful business impact, we need to dig deeper in uncovering the “why” of growth-and-development initiatives. In this session, we will introduce GrowthSpace’s outcome-driven methodology for building purposeful employee-development programs.

Eric Bierig, Learning & Development Strategist, GrowthSpace

03:20 PM - 04:00 PM

Attracting New Employees With a Genuine Sense of Purpose Beyond Profits (Panel)

Part of every company’s employer branding should be a thoughtful assessment of the company’s commitment to more than just the bottom line. How can companies take stock of their strengths and weaknesses when it comes to purpose, what can they do to improve their commitment, and how can they communicate that message to prospective employees?


Judith Almendra, Group VP, Global Human Capital & Talent Acquisition, TTEC 

Laura Donahue, VP, Corporate Responsibility, Carmax

Jennifer Kartono, SVP, People, Organizational Strategy & Culture, Iron Mountain

Jason Cerrato, Senior Director, Product Marketing, Eightfold

Megan Trotter, VP, Head of Social Impact & President, Zendesk Foundation, Zendesk


Emily McCrary-Ruiz-Esparza, From Day One contributing editor

04:05 PM - 04:30 PM

The Role of Purpose in Basketball’s Mental-Health Awakening (Fireside Chat)

NBA players led the way in becoming more candid about their mental health. Their first chief psychologist tells how he counsels them to be self-reflective about what’s really important.

William D. Parham, PhD, ABPP, Director, Mental Health and Wellness Program, National Basketball Players Association

Sean Gregory, Senior Editor, Time Magazine

04:30 PM - 04:35 PM

Closing Remarks: Steve Koepp, Co-Founder, From Day One