Héber currently serves as Vice President at the BVA Nudge Unit USA, a global consultancy that applies behavioral science to effectively encourage and facilitate the adoption of desired behaviors that are beneficial to people, organizations and society.
In this role, he advances strategy and business development and serves as an active consultant, behavioral designer and coach. Héber’s work is primarily focused on applying insights from behavioral science to organizational transformation and to helping cities prepare for the challenges of tomorrow and the sharing economy, especially in real estate and transport projects. As the driving force behind the BVA Nudge Unit’s Behavioral Blueprint approach for carrying out behavioral analysis within buildings, Héber has been working closely with co-working spaces to address key challenges and increase value for users.
Prior to joining the BVA Nudge Unit, Héber worked as an independent consultant in behavioral science and economic and financial modeling. Before that, Héber worked as a Senior Associate at ideas42, a nonprofit behavioral science consulting firm.
Héber received his master’s degree in Public Affairs from Princeton University and his bachelor’s degree in International Political Economy from Georgetown University.