Jenic is the Executive Vice President of the BVA Nudge Unit USA, a global consultancy that applies behavioral science to effectively encourage and facilitate the adoption of desired behaviors that are beneficial to people, organizations and society.

Through the company’s Nudge Management practice, she works with clients to bridge the leading academic insights on human behavior with design thinking and organizational transformation to boost efforts in the areas of diversity and inclusion, employee wellness and engagement, innovation and culture.  As a consultant to the United Nations HeForShe movement and affiliate clients, driving change for a gender equal world is a passion topic of hers.

Prior to joining the BVA Nudge Unit, Jenic developed and led the global Qualitative Research arm of PRS In Vivo, a global insights company.  She served as a consultant to Fortune 500 clients specializing in the application of behavioral science to influence shopper and consumer behavior.

Jenic holds a BA in Psychology and a BBA in Marketing and Organizational Behavior/Business Policy from Southern Methodist University, and completed Harvard and Yale’s Executive Programs on Behavioral Economics.  She resides in New Jersey, is an avid traveler and is immersed in all things metaphysics.