Attracting Skilled Talent in 2022: New Ideas for a Hotly Competitive Labor Market

With candidates gaining the upper hand, how can talent acquisition leaders and their companies respond? When everyone's hiring, what innovative techniques can give an employer a competitive advantage? The answers lie in what workers say is most important in choosing employers right now: better compensation, to be sure, but also personalized benefits, an inclusive environment, and a sense of social purpose. Plus: How can technology help recruiters find non-traditional candidates with potential?


From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations. The Activity IDs will be sent to attendees after the conclusion of the session.


All times shown below are U.S. Eastern Time

12:00 PM - 12:15 PM
12:15 PM - 12:25 PM
Opening Remarks
12:25 PM - 12:55 PM
Evolving Your Employer Brand to Meet Rising Expectations (Fireside Chat)

Coke's leading recruiter tells how this household name is keeping up with rapid changes in what job candidates are seeking from employers.


Debora Johnson, EVP, recruitment channels & content manager, Coca-Cola


Brandon Harden, leadership editor, Insider

01:00 PM - 01:20 PM
Recruitment Marketing Trends for 2022 (Thought Leadership Spotlight)

The past year has been difficult for many recruiters, and unfortunately we can’t know for certain what 2022 will bring. However, by looking at past data and market trends, we can all be better prepared for the year ahead. Join Andrew Flowers, Labor Economist at Appcast, as he discusses recruitment marketing trends for 2022 and provides actionable steps that will help you feel more confident in your recruitment strategy.

Andrew Flowers, Labor Economist, Appcast

01:25 PM - 02:05 PM
Stepping Up Their Game: How TA Leaders Are Adapting to a Changing Market (Panel)

Rarely have talent-acquisition leaders faced such stiff competition from their peers–as well as choosy job candidates. How are they rethinking their roles and strategies? How are they responding to a workforce that wants to see a greater sense of purpose in their workplace? What role will technology play in recruiting and workforce planning? How are TA leaders developing a remote-work labor pool in which geographic boundaries are evaporating?

Kendall Messner, head of talent acquisition executive (US), UST Global

Kerry Royer, Vice President, head of global talent acquisition, Verizon

Judy Wong, VP, executive search and corporate talent acquisition, Spectrum

Chad Lafferty, VP of global sales, Attuned

Tariq Meyers, Chief People Officer and co-CEO, Canvas


Lydia Dishman, staff editor, Fast Company

02:10 PM - 02:30 PM
Looking Inward: How an Internal Mobility Strategy Can Propel Your Talent Strategy (Thought Leadership Spotlight)

Join SmartRecruiters’ Senior Talent Strategy Consultant, Dave Novak, for a discussion around the current state of the job market and why 2022 will be the year of retention. In this session, he’ll cover who owns employee retention, why you may need to rethink your employee value proposition to give your employees a reason to stay, and how to build or revamp your internal mobility program as a retention driver. Attendees will leave this session with actionable tactics to amplify retention of your current employees.

Dave Novak, Senior Talent Strategy Consultant, SmartRecruiters

02:35 PM - 03:20 PM
How to Be a Place Where People Want to Work (Workshop)

Employers have a once in a generation opportunity to fully reimagine their approach to securing, retaining, and rewarding the key talent needed to succeed and grow. Join us to learn the people-first strategies that boost employee value proposition, shape an inclusive culture, and facilitate internal talent mobility to attract and develop workers ready to achieve results now and to take on future challenges. To be a place where people want to work, companies need a renewed focus on employee wellbeing, along with increased emphasis on workforce agility and resilience, all with an eye toward maximizing the return on people investments. We’ll show you how.

Michael Heil, Associate Partner, Human Capital Solutions, Aon

Sonya Stokes, Associate, Talent, Human Capital Solutions, Aon

02:35 PM - 03:20 PM
A Practical Guide to the Strategy of Passive Candidate Sourcing (Workshop)

In this workshop, Ed Pedini, Director of Customer Success at SeekOut will walk us through best practices for sourcing passive candidates. If you’ve ever had questions like: “What’s the best way to start my candidate search?, “”How many candidates should I reach out to?“, “What does a great message look like?” This workshop is for you!

Ed Pedini, Director of Customer Success, SeekOut

02:35 PM - 03:20 PM
Retaining, Recruiting & Advancing Female Talent: The One Critical Strategy Most Companies Miss (Workshop)

According to a recent McKinsey report, 1 in 4 women are now considering changing companies or leaving the workforce. Your company will either benefit from – or suffer losses from – this pandemic-driven mass exodus. In this session, Guts & Grace Leadership Founder & CEO LeeAnn Mallorie shares wisdom from over 15 years of coaching ‘the only’ woman leader on executive and technical teams. She introduces a new-paradigm training approach based on neuroscience and mindfulness that supports the organic advancement of women and diverse leaders in the workplace, improves recruitment and retention, and helps to drive stakeholder-centered innovation.

LeeAnn Mallorie, CEO, Guts & Grace Leadership

03:25 PM - 04:05 PM
What Makes a Company Attractive to Early-Career Talent (Panel)

Generation Z has different ideas about an employee’s relationship with work and managers. How can employers adapt their culture as well as their pitch in a way that’s true to the company’s direction? How important are elements like career growth and a sense of making an impact in the organization? What can employers do to increase engagement and retention among employees in a restless generation?


Alesandra McLean, head of NA campus and early career programs, Wayfair

Giselle Battley, global head of early career talent, JLL

Crystal Lannaman, head of talent acquisition & university relations, BASF

Tom Brunskill, CEO & Co-Founder, Forage

Jake Burke, VP of Sales, SkillSurvey


Shana Lebowitz Gaynor, correspondent, Insider

04:10 PM - 04:30 PM
The Democratization of Opportunity: Bringing the Dreams to the Dreamers (Thought Leadership Spotlight)

When Nicole Sahin launched her company, Globalization Partners, she invented a way for companies to hire any talent, anywhere within minutes. Today, businesses of all sizes can have access to the best professionals in the world—and professionals the world over can work with top companies without having to leave their communities and families. At a time when it’s never been easier or more urgent to work with the best talent in the world, Globalization Partners is an ethical leader at the forefront of a critical and accelerated trend in global and remote team building, and it’s changing the rules of international business for companies and workers alike.


Nicole Sahin, CEO, Globalization Partners


Emily McCrary-Ruiz-Esparza, independent journalist

04:35 PM - 05:05 PM
Building an Inclusive Culture That Keeps People on Board–and Attracts Their Peers (Fireside Chat)

The chief of DEI at one of the world's leading PR firms talks about the underlying issues that often don't get addressed, and how her company reduced attrition by building trust.


Judith Harrison, EVP, global diversity, equity & inclusion - Weber Shandwick


Sam Blum, reporter, HR Brew

05:05 PM - 05:10 PM
Closing Remarks