How a Leader Brings Clarity to Benefits Offerings

“Benefits, perks, compensation–they’re all taken into account when job offers are made. That’s how you remain competitive. We don’t have to offer every single benefit that’s out there. We just have to offer the right ones.” This is according to Lenka Sloman, the managing director, and head of total rewards at global advertising firm GroupM.Sloman joined the company in September 2023, taking over the company’s benefits offerings and finding ways for GroupM to remain competitive for top ad talent. During the closing fireside chat at From Day One’s April virtual conference, I interviewed the total rewards leader about her strategy for getting the best return on investment for GroupM’s total rewards.Sloman’s challenge will be to balance market demands with individual needs.Tracking the Most Popular BenefitsThere is no limit to the size of benefits packages today. Not only are there innumerable vendors and platforms, the breadth of options is ever-widening.Sloman has been watching the market for the most popular benefits and perks. Right now, it’s all about family planning. GroupM enhanced its family-building benefits recently, adding features like egg freezing, donor services, adoption, paid time off, and parental leave. The company even added milk-shipping services, “so if a birthing parent goes back to work and is traveling, they can pump their milk and have it sent to their homes, so the baby can continue feeding,” said Sloman. It can also be used for surrogacy arrangements.“This is critically important for our employees,” she said. “We want to make sure our employees don’t have to worry about taking time off because they have to take care of a child–or whatever the case may be. If we get it right, they can concentrate on bonding with their newborns or adopted children, and it balances with their professional lives.”And she didn’t forget about those workers who don’t have kids at home. GroupM even offers dog-walking and pet-sitting services. “Pets are part of the family too,” she said.Competing for Talent With Exceptional Benefits PackagesSo, how does Sloman stay abreast of what’s going on in the benefits market?The talent acquisition team gathers information from job seekers about what they’re being offered elsewhere–and this provides helpful intel. But Sloman puts more stock into the data gathered by benefits consultants. “Understanding the benchmarks and getting guidance from our consultants sometimes has a more accurate description as to what our peers are doing. That’s what we base our decisions on. Really, it’s an art, not a science.”Lenka Sloman, right, was interviewed by journalist Emily McCrary-Ruiz-Esparza during the virtual fireside chat (photo by From Day One)Keeping up with what’s happening in the benefits workplace, learning to distinguish between must-haves and nice-to-haves, and annually reviewing GroupM’s utilization plan are the three steps she follows to make the company an employer of choice.When benefits are regularly refreshed and augmented, new hires will be interested and current ones are more likely to stay. But the annual review isn’t necessarily spring cleaning. “We don’t have a policy that says, if no one’s using it, we’re going to get rid of it. We will generally put it on a watch list to revisit it once a year to make sure the return on investment is there.”To keep ROI high, employees have to know what’s available so they can use it. Sloman is persistent in her comms strategy. She holds a weekly call with new hires to review their benefits and answer questions. Existing employees get their own call focused on a specific benefit, often selected for timeliness. These calls are heavily attended, she said. “In February, for example, we wanted to make sure everyone got their receipts for their FSA, so we dedicated time to remind employees.”Sloman keeps an eye on the market, careful to not fall into the trap of fads. Yet she’s also keen on individualization. Work-life balance looks different for every employee, and the way they want to achieve it will vary just as widely. To this end, Sloman likes to keep some perks as flexible as possible.“I think people-first culture and work-life balance right now are top priorities for employees. That’s something we haven’t had before,” she said. But that means something different to everyone. To some, flexible work isn’t an interesting benefit; they would rather have more time off to spend with their families. Others will prefer remote work. The point is that employees could pick and choose their work and benefits arrangements in a way that best fits them. That’s something they’ll likely stick around for.Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the BBC, the Economist, the Washington Post, Quartz, Fast Company, and Digiday’s Worklife.

BY Emily McCrary-Ruiz-Esparza | April 24, 2024

Feature

By Abigail Abrams | April 15, 2024

Workers Want Weight-Loss Drugs, But How Can Employers Pay the Bills?

When consumers see splashy TV commercials for weight-loss drugs, they often find the the pitch irresistible. But for HR and benefits executives, they may trigger an uneasy feeling. That's because the revolutionary weight-loss drugs like Wegovy bring with them both magic and mystery–the magic is how well they can work; the mystery is how to pay for them.GLP-1, or glucagon-like peptide-1, drugs have historically been used to treat diabetes. But the development of stronger drugs like Novo Nordisk’s Ozempic in recent years, and now the approval of Wegovy and Eli Lilly’s Zepbound specifically for weight management, has led to a sharp increase in demand. That’s particularly true as more research emerges showing the drugs may also reduce the risk of cardiovascular disease, stroke, and potentially bring other long-term health benefits. Yet the medications can cost as much as $1,000 to $1,500 per month–a price that few Americans can afford unless they have generous health-insurance coverage.And unlike expensive drugs for rare conditions, the potential number of patients for GLP-1s is vast. More than 40% of Americans have obesity, according to the Centers for Disease Control and Prevention, and that is expected to reach 50% by 2030.Many doctors are thrilled about the potential for GLP-1s to change how obesity is treated, but that puts employers–where nearly half of Americans get their health insurance–in a tricky position. Here’s what employers need to know as they consider coverage for these drugs in the quickly changing landscape:High Costs, Low CoverageWhile employer health plans widely cover GLP-1s for the purpose of treating diabetes, coverage for weight-loss purposes is much more spotty right now. A survey last fall by the International Foundation of Employee Benefit Plans found that 27% of 205 employers covered GLP-1s for weight loss and another 13% did not yet cover them but were considering adding coverage. Meanwhile, Willis Towers Watson (WTW), a global insurance benefits-consulting company that serves many large employers, found about 38% of employers it surveyed cover the weight-loss drugs. Those that do cover them are seeing significant cost increases. The retail price for Wegovy comes out to $15,000 to $16,000 per year, and after rebates and discounts from manufacturers, health plans still pay about $9,000 per year, says Cody Midlam, a director at WTW’s pharmacy practice. The cost per member per month for GLP-1s has doubled each of the last three years, according to WTW’s analysis, amounting to an extra $11 per member per month last year, or about 9% of all pharmacy costs.Companies are aware of the research showing the drugs’ effectiveness at tackling obesity. Yet while doctors say that helping people lose weight could lead to less cardiovascular disease, fewer mental health issues, and savings from avoiding knee replacements or other surgeries related to obesity, long-term data on clinical outcomes remains limited. With high employee turnover in many industries, it’s tough for these employers to factor in potential future savings in healthcare costs over the life of the employee.“Those outcomes take a very long time to manifest,” says Midlam. “It’s not something that’s easily measurable on a short timescale when plan decisions are being made.” Andrew Witty, CEO of UnitedHealth Group, the largest U.S. insurer, said his corporate clients see the benefits, but first have to deal with the short-term costs. “We’re very positive about the potential for another tool in the toolbox to help folks manage their weight. We recognize that has potential benefits,” Witty said in the third-quarter earnings call last year. “But we’re struggling.”Employers Meet the DemandDespite the high costs and headlines about some insurance plans scrapping GLP-1 coverage, plenty of employers see the upside to covering the new obesity medications. Ninety-nine percent of companies already covering GLP-1s said they planned to continue doing so next year, according to a fall survey from Accolade, a healthcare navigation and advocacy company. Employers reported that after they added GLP-1 coverage, they saw higher employee satisfaction, increased engagement in other well-being programs, and improvements in other or comorbid health conditions. Midlam of WTW says his firm’s corporate clients want to “avoid member disruption” wherever possible.Doctors agree that should be a priority. Dan Azagury, M.D., medical director for the Stanford Lifestyle and Weight Management Center, says GLP-1s have been a “game changer” for many of his patients. “If you stop it overnight, whether it’s insurance, or financial, or shortages, the rebound is ferocious,” he said. “So it’s really very frustrating that they encounter that situation.” Some companies have expressed concerns about the idea of paying for a drug that employees essentially have to take forever to maintain its benefits. But while side effects, including vomiting and gastrointestinal issues, can be unpleasant for some people, doctors like Azagury say they know how to help patients manage them, and that they are seeing more patients have a positive response to GLP-1s than to previous generations of weight loss medications. Holistic Care, Not Just PrescriptionsEven when employers decide they want to help their employees lose weight, there are still lots of details to consider. As companies approach designing their insurance plans for 2025 and beyond, they are trying to figure out how many employees are likely to use GLP-1 drugs if coverage is offered, whether there should be limits on who can get the drugs, and what kind of requirements they should use to prove the drugs are medically necessary. Most companies that cover GLP-1s use some cost-control strategies, according to the International Foundation of Employee Benefit Plans survey. Many use prior authorization, step therapy during which patients must try lower-cost drugs first, or specific eligibility requirements.Typically, eligibility requirements have been tied to the standards on the FDA labels for these medications. But some employers are considering restrictions such as only covering the drugs for people with obesity but not those who are overweight, says Tracy Spencer, a pharmacy practice leader for benefits consultant Aon. If they add those limits, she warns that employers should be aware that could change or jeopardize the rebates they get from the drug manufacturers, so they need to predict whether the savings they get from limiting the drugs’ use will offset the loss of the rebates.Benefits consultants like Aon and WTW are also seeing employers shift the way they look at GLP-1 drugs to view them as one piece in a broader strategy to address cardio-metabolic issues.That might mean employers choose to cover the drugs for targeted indications, such as covering Wegovy not for weight loss on its own, but for people with increased risk of cardiovascular disease, which Medicare recently announced it would do. It can also mean pairing GLP-1 coverage with required lifestyle modifications or participation in a virtual weight-loss or coaching program. Employers often have access to virtual health programs through their pharmacy benefit managers, and many have tried these to target diabetes in recent years. The biopharmaceutical company Moderna, which offers coverage of GLP-1s for diabetes and weight management, is one company that has tried this strategy. “In 2023 we saw a spike related to weight-loss management: We looked at claims data, and after mental health, obesity and weight management were the second drivers,” Jeffrey Stohlberg, Moderna’s director of corporate benefits, said at a From Day One conference earlier this year. So the company started using the virtual weight-loss management program Wondr Health, where an employee can work with a physician specializing in weight loss. “It’s not a path to GLP-1s, but [the physicians] can provide medication for that person,” Stohlberg said. Labcorp also announced in February that it would provide U.S. employees on GLP-1s with virtual care and medication management through WeightWatchers for Business. Other companies such as Omada Health and telehealth providers like Teladoc and Ro have launched similar offerings over the last year. Medical providers agree that a holistic approach is needed, but Angela Fitch, M.D., president of the Obesity Medicine Association and co-founder and chief medical officer of the obesity-focused primary care startup knownwell, worries that requiring a standard weight-management program for every person is another barrier and potentially a waste of money if the program doesn’t have solid evidence behind it.“You can offer lifestyle [strategies] in addition to medication,” she said, “but it should be driven by that shared decision making discussion with the clinician.” If insurers want to make sure patients are getting holistic care, she would rather have them require patients to get their prescriptions from a qualified physician who does a true evaluation so that solutions can be personalized. In her role with the Obesity Medicine Association, Fitch often advises employers on their health plan designs, so she understands that costs are a major concern for companies. But in her primary-care practice and others like it, she says her staff are “burning out” as they spend hours each day trying to navigate all the new and often strict and confusing insurance requirements for these medications. “We have got to deal with costs,” Fitch said. “But it should be transparent and flexible.” She worries that overly rigid restrictions are “adding to the bias and stigma of obesity” by signaling to patients that their weight is their responsibility to treat on their own. Her major advice is to view obesity with the nuance that people view other chronic conditions. “You do not need a GLP-1 management solution. You need a comprehensive obesity-care solution.”Abigail Abrams is a health writer and editor. Currently she is the senior manager of content operations for Atria. Previously, she was a staff writer on health and politics for TIME magazine. Her freelance work has appeared in the Washington Post, the Guardian, and other publications.

Sponsor Spotlight

By Emily McCrary-Ruiz-Esparza | April 15, 2024

Bridging the Human Connection Gap: How Technology Can Bring Workers Together

The sense of disconnection that Dave Wilkin felt while growing up was painful, but it became a powerful motivator that would change his life. “I learned the hard way that if you don’t have mentors, if you don’t have networks, and if you don’t have relationships–you just don’t get access to the same career or learning opportunities,” Wilkin told From Day One. “I was a gay kid in a really small town, and that’s a really tough place to be. How could I find people who were like me that I could aspire to be like?”Ten Thousand Coffees–or 10KC for short–a networking tech company that Wilkin co-founded and now leads as CEO, is how he hopes to rectify the connection deficit. It’s one that millions of workers experience, especially in the era of remote and hybrid work. Wilkin remembers how it felt to be isolated, imagining a career but with no way to get there. “It’s like sitting on an island all by yourself,” he said.Networks of close relationships grow careers, engage employees, boost morale, and keep workforces intact. According to a 2023 survey by Gallup, employees who have a mentor are 58% more likely to feel that their employer offers equal opportunities for advancement. Forty-eight percent of those who have sponsors feel the same way.Yet for Wilkin, it’s not good enough to leave such relationships up to chance, so he’s giving it a shot with a fast-rising technology: machine learning. His solution is 10KC, which adapts the tech that powers online dating matches to identify meaningful workplace connections, combined with a learning platform to make the most of those connections. The mixture produces connectivity at scale. The platform connects workers based on 50 factors, including skills, career path, location, time zone, interest areas, and affinity networks, then brings them together for productive conversation.The results are impressive. “We’ve decreased employee churn by 25% to 35% among our platform users, and we’re looking at tens of thousands of data points,” he said. Plus, 10KC has been able to increase participation in employee resource groups (ERGs) by two to three times. “A lot of HR and talent leaders think about mentoring and networking in its traditional formats–one-directional relationships where a mentor guides a mentee–but the new world of artificial intelligence and machine learning allows HR leaders to think about mentoring and networking in much more dynamic, personalized ways.”Dave Wilkin, co-founder and CEO of Ten Thousand Coffees (Photo courtesy of 10KC)Ultimately, Wilkin’s ticket out of his hometown of Lively, Ontario, was a full ride to the University of Waterloo. That marked a change in his life, not only because it was an exceptional education, but because it came with mentors and role models. “Those were the most game-changing people in my life because they helped me figure out what skills I needed to learn, what kind of programs I should study to get involved, and how to job-search.”No single relationship gave Wilkin his footing, but it was the sum of his mentors that made the difference. “There’s no such thing as a single mentor,” Wilkins said. “It’s much more dynamic than that.” It takes mentors, sponsors, peer-to-peer relationships, and reverse mentors, where a more junior employee supports one of their seniors, to create a network that propels a career.Preventing Those Missed ConnectionsThough Wilkin had to wait around for serendipity to bring in mentors, he saw a better way: Don’t leave it up to chance. Expecting workers to network on their own creates too many missed connections. With planning, companies can create proximity in distributed workforces.This can be especially important following a merger or acquisition in which two discrete organizations must come together to form something greater than the sum of its parts. And for leaders who travel, a smart network match can help them make the most of site visits. “The next time you travel, schedule a time to get to know your teams and have career conversations, rather than hoping that you bump into your colleagues in the elevator,” Wilkin said. “Find reverse mentoring opportunities so you can pick up new skills while on the road. Promote your practice area or simply learn who’s sitting in your company.”The Network Opportunity GapThere’s a distinct difference between the well-connected employee, who knows a lot of people by name (and maybe some office gossip), and the engaged employee, asserted Emily Dickens, head of government affairs for the Society of Human Resource Management (SHRM) in a 2022 interview with Gallup. “She’s happy, and she knows who to talk to in order to get things done,” Dickens said. “To really thrive and have a life well-lived, you have to have a work experience that is personal. You need to create relationships that outlast your time with the company. Unfortunately, this can be difficult for many professionals.”Traditional networking programs fail too many people. There’s a gender gap when it comes to mentorship and sponsorship. McKinsey and LeanIn.org’s 2023 Women in the Workplace report found that women are less likely than men to be “in the know,” and be able to access both mentorship and sponsorship opportunities at their company. Women are less likely than men to feel included in important company networks, according to SHRM’s Dickens.Another opportunity gap is based on seniority. Though internal mobility rates are up since 2021, according to LinkedIn, advancement opportunities are not evenly distributed. Workers at the manager and director levels are more than twice as likely as individual contributors to make a move within the company. Consider also that workers at the highest echelons are less likely to be female, less likely to be people of color, and less likely to be disabled.Taking the initiative in networking isn’t well-received in every workplace, said Wilkin. Skipping a level can get you in trouble, or at least earn you some suspicious looks. Asking around about other people’s jobs while seeking out sponsorship and mentorship can look like you’re trying to circumvent authority, leave your team, or conduct some (light) espionage. “If you’re a sales manager and you go above your boss to talk to somebody inside the company, you might get your wrist slapped,” he said. “There’s a lot of bias and barriers to networking inside of a company.”Yet companies that are too hung up on the norms of the hierarchy may be passing up major engagement and retention opportunities. Employees who have access to mentors and sponsors are twice as likely to be engaged than those who don’t, per a 2023 survey by Gallup. And according to LinkedIn, employees who make an internal move are 64% more likely than their non-moving peers to stay with their employer for at least three years. Beyond Mere Connection: Learning Skills and CollaboratingLately, Wilkin has been particularly interested in turning networking into learning communities. What if you could form a network of people learning skills independently, then bring them together for application and collaboration?“To reinforce a learning program, you might just think of pairing an intern to a senior leader to close that loop, but a more strategic talent and HR leader is looking at how they drive transformation through networking experiences,” he said. When a company can create a web of new managers or a web of workers adopting new AI applications, that new knowledge can be reinforced in a dozen new ways. “A network of relationships is where the majority of learning, talent, retention, career growth, inclusion all happen, but that has to be deliberate,” Wilkin said. “Using networks to help organizations become more innovative, retain their best colleagues, and be more efficient–it’s the next frontier of learning and development.”Editor’s note: From Day One thanks our partner, Ten Thousand Coffees, for sponsoring this story.Emily McCrary-Ruiz-Esparza is a freelance journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the Economist, the BBC, The Washington Post, Quartz, Fast Company, and Digiday’s Worklife.(Featured photo by PeopleImages/iStock by Getty Images)

STAY CONNECTED

The From Day One Newsletter is a monthly roundup of articles, features, and editorials on innovative ways for companies to forge stronger relationships with their employees, customers, and communities.

Sponsor Spotlight

By Stephanie Reed | April 25, 2024

Why Investing in the Employee Experience Is More Important Than Ever

“We’re coming to times where promotions are not going to be as available. How can I make you feel happy here on a day-to-day basis, especially when a year may come where you may not see that next step?” This is the question Ashley Collado-Jaime, people operations manager at Medidata Solutions, posed to From Day One’s audience in a webinar about investing in the employee experience.With tighter budgets and fewer resources, people leaders face the challenge of creating more holistic and sustainable strategies, and more of them recognize measuring ROI goes beyond the scope of using metrics alone.Deborah Thomas, chief people officer at Somos, Inc., shared a similar approach to providing support and gathering feedback using focus groups, surveys, exit surveys, and more to understand the employee experience: “We engage employees in solutioning with us, and as we’re building these experiences, we leverage their voices every step of the way.”Employee engagement and satisfaction equally predict potential long-term success. More business leaders will consider investing in initiatives, with measurable and immeasurable results for key talent retention.Quantifying the BenefitsModerator Rob Catalano, chief engagement officer at WorkTango, a platform improving the employee experience and boosting retention using engagement software such as employee surveys, inquired about effectively requesting investment in experience initiatives.“Given the significance of today’s workplace where maybe it's hard to find those levels of investment, how do you approach the next steps? How do you approach securing a budget?” Catalano asked.Collado-Jaime says that survey metrics prove what strategies deliver results. The participation numbers must justify requesting additional investment in employee experience programs. When retention rates declined in groups with lower participation, the numbers correlated.Catalano of WorkTango led the conversation with Collado-Jaime of Medidata Solutions and Thomas of Somos, Inc. (photo by From Day One)“It goes back to the data looking at our retention rates compared to who was being recognized,” Collado-Jaime said. “We saw that with our retention rates within lower participating groups. Something is missing here and people aren’t feeling as appreciated.”Thomas builds on presenting numbers as evidence, discussing the effectiveness of benchmarking, and using employee survey metrics. By revealing how Somos financially exceeded its peer organizations, Thomas could request investment in DEI and other employee engagement initiatives. Sustainability of the Employee ExperienceInvesting in the employee experience has implications for the business, employees, and leaders.As companies continue to set goals amidst increasing financial constraints, open communication, engagement, and recognition are critical to meeting modern-day business goals. “There is a big wellness and burnout issue in organizations today for a lot of the things we just described, asking people to do more with fewer resources and higher expectations,” Catalano said.Collado-Jaime discussed Medidata Solutions’ quarterly manager roadshows to assist hiring managers in developing programs to boost team engagement. These roadshows incorporate training webinars and open communication channels. Feedback from the hiring managers throughout the process helps HR leaders improve programs and make new development and retention strategies.At Somos, Inc., the success of its career pathing program relies on testimonials from leaders. Based on employee survey data revealing that teams wanted to hear directly from their leaders instead of HR, Thomas shared how their recognition program revealed an opportunity to promote engagement through leaders fostering performance appraisal discussions within the program.Catalano noted how both companies adopted a more holistic experience inclusive of employees and leaders alike. This approach and leadership perspective helped build stronger, more engaged teams, thus cultivating a more sustainable business.The Qualitative BenefitsThe panelists discussed the usefulness of employee experience initiatives, irrespective of whether they can be proven ROI. Collado-Jaime emphasized that an employee with a positive experience allows that company to promote it as a specific experience that other companies may not offer.Thomas used DEI as an example of an initiative with benefits not easily proven ROI. She recounted Somos, Inc. celebrating Holi as a cultural recognition of their South-Asian employees and saw 75% of their participation. The quality of their experience is immeasurable through a business-oriented lens.The employee experience is pivotal to a sustainable business and yields more effective results than short-term cost-saving initiatives and measures. “We can have AI, technology, and all of those things,” Thomas said. “but ultimately people make those things happen.”Editor's note: From Day One thanks our partner, WorkTango, for sponsoring this webinar. Stephanie Reed is a freelance news, marketing, and content writer. Much of her work features small business owners throughout diverse industries. She is passionate about promoting small, ethical, and eco-conscious businesses.

Virtual Conference Recap

By Mary Pieper | April 23, 2024

Making Benefits More Accessible–and Meaningful

Nicole Cody became the vice president of total rewards at International Paper in 2020, right in the middle of the first year of Covid. “That was an interesting time to come into this space,” she said during a panel discussion at From Day One’s April virtual conference.Cody told moderator Lydia Dishman of Fast Company that the biggest spike in demand she has seen “is perhaps, not surprisingly, access to mental health providers and mental health care.”A majority of Americans say money problems negatively impact their mental health, says Will Peng, CEO and co-founder of Northstar, a comprehensive financial wellness benefit. “Financial stressors are very closely related to other pillars of well-being,” he said.Today’s workers want lifestyle spending accounts, which allow them to allocate benefit funds from their employers for wellness programs they need the most, says Megan Burns, benefits strategy and solutions lead for Forma, an employee benefits platform.Those programs can include physical wellness, social-emotional health, financial counseling, and whatever else the company deems eligible. She noted some studies indicate that by 2025, about 40% of employers will have some sort of lifestyle spending or customizable spending account in place. “It’s definitely become a really trendy benefit.”Stress Management and Mental HealthStress management has become a much-desired employee benefit in recent years, says Alecia Williams-Pierre, VP of total rewards at Atrium Hospitality.“We have been looking at implementing different webinars or meditations just as part of our culture to help associates be able to manage stress overall,” she said.Having access to mental health care providers is an enormous challenge, especially in rural locations, according to Cody.“So, when we were looking at how we could beef up our offerings, we looked at a provider network that doesn’t go through insurance,” she said. “They’re not part of a carrier’s provider network. They’re just mental health providers that get direct payments. And we found a way to process the claims through our insurance plan on the back end.”This arrangement allowed International Paper to get its employees access to care within days as opposed to weeks, says Cody.Helping Employees Manage Financial StressPeng says financial wellness is at the top of everyone’s mind right now because of inflation. “Everything seems to be really expensive now. It’s hard to walk out the door without spending more money than we hoped.”Northstar has a platform to help people manage their finances and provides one-on-one counseling, says Peng. He says creating a personalized plan for each individual life stage is the best form of support. For example, if an employee is starting a family, they must change their budget and decide on their benefits.The benefits and total rewards leaders spoke at From Day One's April virtual conference about "Benefits That Fit Individual Needs Without Busting the Budget" (photo by From Day One)“For what should be an exciting life event, oftentimes, we’re overwhelmed with a ton of logistical and financial decisions that we have to make,” he said. “So, it’s about creating those systems and guidance to help our people feel supported.”Lifestyle Spending AccountsDuring the pandemic, employees became more aware of the need to balance work and life, says Sarah Schutzburger, benefits and wellness manager for Samsung Semiconductor.“Employees would come to us saying, ‘What about this vendor? What about this support program? What about this resource?’” she said.As a result, Samsung Semiconductor recently implemented a lifestyle spending account so workers “can customize what’s valuable to them, and be reimbursed for those types of benefits,” Schutzburger said.Employees value lifestyle spending accounts because “they love choice and they love flexibility,” Burns said. Managing multiple benefits vendors can be costly and time-consuming for employers. However, lifestyle savings accounts are “sort of the easy button,” said Burns.More than 75% of the employers who partner with Forma repurpose existing budget dollars for lifetime savings accounts. “I would say the value is both from an employee’s appreciation of the benefit, administrative time, and direct financial ROI,” she said.Communicating With Employees About BenefitsBenefits only work if employees know and understand them, says Schutzberger. That’s why it’s critical for organizations to have “clear and concise messaging, using simple language to explain the benefits and their importance and avoiding jargon.”Companies should also “tell a story about the benefits,” Schutzberger said. Whether they are new parents or nearing retirement, “they want to know how they apply to them.”Williams-Pierre recommends organizations talk to their employees about benefits all year round using multiple channels such as email, webinars, and mailers.At Atrium Hospitality, communicating these options can be tricky, because benefits need to be discussed in various languages. “We have to have Spanish, we have to have French, we have to have Tagalog. And as our population grows and changes, we have to be more creative and be ready to meet the need.”Mary Pieper is a freelance writer based in Mason City, Iowa.

Sponsor Spotlight

By Wanly Chen | April 17, 2024

Revolutionizing Mental Health in the Workplace: The Power of Psychedelic-Assisted Therapies

With heightened isolation during the pandemic, mental health conditions like anxiety and depression saw an increase, leading to a surge in mental health care spending and usage. Today, ninety percent of the public state they believe there is a mental health crisis in the U.S., showing the continual relevance and demand for mental health care.Talk therapy or medications like antidepressants are commonly used in treating mental health conditions but studies have shown these treatments may not work for everybody. For example, in one study, researchers found antidepressants only worked for 15% of the participants.Sherry Rais, CEO and co-founder of Enthea is working to change the healthcare industry and revolutionize effective treatment. Enthea is currently the sole healthcare partner offering psychedelic healthcare as a workplace benefit and recently won the 2023 Global Recognition Award for being a transformative pioneer in the medical field.For Rais, Enthea is only the beginning of a well-needed change to the mental health care space. In a thought leadership spotlight at From Day One’s April virtual conference, Rais spoke about the promising results Enthea has seen and how psychedelic healthcare can be a win for both employers and employees.Gaps in Traditional Mental Health Care TreatmentsIneffective treatments, dangerous withdrawal symptoms, and relapses are all reasons for the need for change in traditional mental health care treatments, Rais says.“20-60% of people with a significant mental health condition are actually treatment resistant, so anything that we have to offer them from traditional methods, to talk therapy and antidepressants, won’t work on them,” Rais said.The National Alliance on Mental Illness estimates untreated mental illness can cost up to $300 billion annually, an expensive cost for employers, and can result in lost productivity, absenteeism, and turnovers.Sherry Rais of Enthea led the virtual thought leadership spotlight“Employers have improved their mental health offerings in the U.S., yet employees still say that they’re not getting the mental health care they need. There is this disconnect,” Rais said. “It’s like a broken system, we’re spending more but people are not getting better. This is where ketamine and psychedelic therapy can play a huge role for these treatment-resistant populations as they work differently.”Psychedelic therapy has been shown to bring promising results. A single dose of a psychedelic drug can have a long-lasting impact on mental health disorders like depression and PTSD. Additionally, people who undergo psychedelic therapy can see results in as little as one session.“We have a lot of people in the construction industry who deal with high rates of suicide, and a psychedelic drug like ketamine is one of the only substances that reduces suicidal ideation quickly,” Rais said. “A drug like ketamine is magical because it starts working in as little as six hours.”The Challenges to Destigmatize Psychedelic TherapyMaking psychedelic therapy more accessible requires a change in its reputation.Since the 1960s, ketamine has been a drug in clinical practices, proving valuable in the anesthesiology and critical care medicine fields. However, with the increase in recreational use in the 1980s, ketamine quickly became known as a party drug, dubbed “Vitamin K” or “Special K.”But it’s not just ketamine with the bad reputation: MDMA, commonly known as ecstasy, and psilocybin, commonly known as magic mushrooms, are both drugs used recreationally and have been outspokenly used by celebrities.These recreational uses are far different than psychedelic therapy, Rais says.“When we are talking about psychedelic-assisted therapy, it is the use of a high dose psychedelic in a clinically supervised setting with a trained therapist who administers the psychedelic and then does therapy with you while you are in this altered state where your brain has an increased neuroplasticity,” Rais said.To shift people’s views on psychedelic healthcare, Rais advises focusing on the benefits of these drugs. “Focus on patient outcomes and data because when administered in a clinical setting, we’re seeing results like people no longer needing to be on antidepressants after just a few sessions and that goes beyond any kind of recreational intent.”With key approvals from the FDA, psychedelic therapy is well on its way to becoming a changing force in the mental health care field, Rais says.“In the future, I hope that the stigma that’s still associated with psychedelics is removed, and people can talk freely and openly about psychedelic-assisted therapy,” Rais said. “I hope that it will be a basic mental health treatment that we will all have access to.”Editor's note: From Day One thanks our partner, Enthea, for sponsoring this thought leadership spotlight. Wanly Chen is a writer and poet based in New York City.

Live Conference Recap

By Keren Dinkin | April 16, 2024

Does Your Company Genuinely Care About Well-Being? How to Show It Through Your Culture

When Betsy Kippenhan, VP of global talent acquisition at Comcast, moved from Denver to Seattle in July 2018, the first thing she did before checking into her temporary home was join a gym in the neighborhood. It was crucial that her relocation be as much a personal transition as it was a career transition.“Things have been going pretty well in my career. But my husband and I had two children, and I think that the part of me that was let go was my own well-being,” Kippenhan said. “So it was really about creating new routines. And I’m proud to say for the past five years, I’ve continued to add to those routines, whether it’s listening to a new audiobook or juicing every Sunday. I’ve found that far more important than my career.”Kippenhan spoke alongside three other senior leaders at From Day One’s conference in Seattle in a panel titled “Does Your Company Genuinely Care About Well-Being? How to Show it Through Your Culture.” The panelists, in conversation moderated by Diana Opong, a reporter with KUOW Public Radio, discussed how organizations can avoid the “well-being washing” trap and translate their promises into meaningful action. But change, as they often say, begins at home. Each panelist began by outlining measures they take to ensure their own personal well-being.For Muhammad Umar, Divisional VP, talent diversity and change management at REI, well-being comes in the form of regular walks. Melinda Mansfield, head of business development at SecureSave, says for her, it comes from being able to prioritize important tasks rather than getting caught up in everything coming at you at once.But how does this translate into their roles as leaders? Should leaders be mandated to incorporate a culture of well-being from the top down? Umar believes the keyword here shouldn’t be “mandated” but “modeled.”“A leader’s role is to guide their teams both personally and professionally. But how do we start to talk about well-being on a regular basis so that it’s something that a leader models? A leader that I know puts everything that she does to focus on well-being onto her calendar publicly. This includes, ‘I’m gonna walk my dog for five minutes.’ She does that to make sure that she sets the tone of her team.” Mansfield agrees, outlining how crucial it is that managers show their commitment to well-being so employees are encouraged to value it themselves. Managers who send out emails on the weekends or late at night display a lack of work-life balance, even if they don’t necessarily expect employees to respond at those times.“I think putting things on the calendar so that everyone can see where you’re prioritizing yourself gives them permission to do it as well,” she said.The panelists discussed the topic "Does Your Company Genuinely Care About Well-Being? How to Show It Through Your Culture" at From Day One's Seattle conference Andy France, corporate wellness consultant & head of enterprise accounts at Burnalong, says that leaders should simultaneously be encouraged to share authentic stories, not just of their successes but their struggles. “Because when people hear that, they resonate and feel comfortable speaking up,” he said. However, as we often see, there is a significant disconnect between the top management and employees. Middle management is thus expected to play a significant role in bridging that gap, or as Opong puts it, “to help employees balance hustle culture and their own well-being.”Kippenhan says this will only be possible when managers are equipped with the right training and tools. The expectation of a leader five years ago is vastly different from what it is today, the VP says. “We have frontline leaders who have been working with some of the same people for 30 years. And now, all of a sudden, they’re having conversations that they’ve never been asked to have before. We can’t just ask them to do something without giving them the tools and the how.”Umar adds that employee expectations have similarly evolved. More individuals than ever before are entering the workforce, expecting their leaders to have conversations about mindfulness and wellness.Meanwhile, France points out that the ever-compounding role of middle management professionals has led many to suffer from burnout. They, too, he believes, can benefit from resources dedicated to well-being and from somebody to talk to.Mansfield says that one of the key benefits of this top-down managerial approach is that it encourages workers to be more vulnerable and normalizes talking about mental health. “The stigma is less than where it was 10-20 years ago,” she says. “But it’s still something that employees might not tell the people closest to them, much less go to their manager and let them know they’re struggling.”A solution Kippenhan outlines to keep the conversation going is the concept of a check-in question. “In every staff meeting, we give people a chance to breathe and maybe share some things. Sometimes, they can be fun. Other times, they can be a little bit more serious. And obviously, people have the choice to share what they want and how much they want.”It’s equally crucial to keep track of how these questions have changed over time, says Umar. “I remember when I first used to ask those questions, people would have a very canned response. Now, I feel they’d be more honest.”He says this is a sign of the changing conversation around mental health and traction that organizations can’t afford to lose.Kippenhan further emphasizes a proactive approach to mental health. This involves getting every employee engaged at an early stage and preventing challenges from reaching a crisis point. Companies should take steps to ensure that their mental health benefits are available 24/7.Recent research finds that just one in three women in the workforce feels their employer is actually upholding its commitment to well-being. Similarly, people with disabilities may find their experience to be different from their able coworkers. So the question remains: While there are many common stressors, how can employers take an inclusive approach to ensure employees from across backgrounds are heard? For Umar, it starts by identifying the common stressors and building programs to address the many things that could occur. “We have a program at REI, which is pretty handy. It allows you to navigate the experience you’re going through and find a solution based on that. So you actually meet a person and talk about some of the stuff you’re going through.”It’s also crucial to have employee resource groups to avoid taking a one-size-fits-all approach to well-being, says Mansfield. “If you’re having an issue that is inclusive to a demographic that you’re in or a certain situation, you’ve got groups and mentors and peers that you can go to, as well as the benefits your employer is giving you.”Keren's love for words saw her transition from a corporate employee into a freelance writer during the pandemic. When she is not at her desk whipping up compelling narratives and sipping on endless cups of coffee, you can find her curled up with a book, playing with her dog, or pottering about in the garden.

Virtual Conference Recap

By Emily McCrary-Ruiz-Esparza | April 10, 2024

Which Benefits Provide the Best Worker Outcomes–and Return on Investment?

There’s no end to the list of benefits employers can offer now, from pet bereavement leave to baby bonuses and ketamine therapy. But the books have to be balanced at the end of the year, and company leadership isn't inclined to cut a check for anything that doesn’t demonstrate a return on investment. Caught between job seekers who expect competitive packages and the budget-conscious C-suite, benefits professionals have to make tough choices.During From Day One’s April virtual conference on finding benefits that support individual needs without busting the budget, five benefits leaders with decades of experience gathered to discuss which benefits provide the best worker outcomes–and return on investment.Vetting New Benefits OfferingsKimberly Young is the VP of global benefits at HR tech at Amentum, a government contractor for defense, security, intelligence, energy, and environment projects. The first question she asks to vet a new benefits platform is how it will integrate into the company’s existing tech stack; otherwise, the lift to simply implement it may be too great.“The biggest challenge is how to onboard new technology and integrate it with those existing portals related to payroll, your HR data system, and other feeds,” said Young. “Additionally, we look for ease of administration and implementation. The time and resources it takes to invest and implement new technology is high on the list.”Employers have to know that adding a new benefit or platform will be worth the time, says Devin Miller, co-founder and CEO of emergency savings platform SecureSave. The communications component alone can require a lot of time and resources, so “it has to resonate, it has to be easy to administer, and employees have to like it,” he said. “It has to be cost-effective, and then it has to be provable so that you can stand up in front of a management and say ‘this is the impact we’re having.’”Communicating With a Multigenerational Workforce“As benefits professionals, [communication] is an age-old struggle,” said Elizabeth Chappelear, North American head of strategic benefits at life sciences and biotech firm MilliporeSigma. “Employees don’t care about their benefits until they need them, so we have to make sure that when they do need it, they can find it.”Panelists agreed that the familiar challenge of communicating benefits isn’t made easier by the current makeup of the labor force. “This is the first time we’ve had five generations in our workforce, and that means different preferences,” Chappelear commented. Her team is creating home mailers at the same time they’re posting QR codes in the breakroom, hosting webinars and virtual benefit fairs, and building microsites. “We’re constantly challenging ourselves to evolve that communication to meet our employees where they are.”When Carrie Theisen revamped Fannie Mae’s benefits for the first time in more than a decade, communication was one of the first things she tackled. “I start with communication, because it’s just so critical,” said Theisen, who is the lending company’s SVP of total rewards.Theisen began by surveying all employees. She learned that more than three-quarters of employees were happy with the benefits package, but they also found that workers were requesting benefits that Fannie Mae already offered. “That told me that we had a good, solid package, but we just weren’t communicating it well.”Given the size of benefits packages now, total rewards leaders have to be marketers as well. Theisen’s strategy was to create a value proposition and a brand for their benefits, centered around a five-pillar graphic. “Then we looked to add a lot of low-cost benefits that we could implement quickly, then packaged those two things together. The new branding with the new benefits helped build excitement with employees, and it’s become a key differentiator for us.” In fact, their benefits satisfaction score went from 79% to 91% in a single year.Emily McCrary-Ruiz-Esparza moderated the conversation among benefits experts from SecureSave, MilliporeSigma, Spring Health, Fannie Mae, and Amentum (photo by From Day One)For those who need to increase uptake, an immediately applicable benefit can be an easy avenue into broader benefits engagement, said Miller. That starts to tip the scales of the equitable exchange of the benefits–you just got to get them engaged in the process, and finding a broadly based appealing program is an important first step.”Expanding Benefits to Reach an Entire WorkforceBenefits that would have been rare differentiators a decade ago–like mental healthcare access and fertility treatments–are now common features of benefits packages. What’s the next evolution?The next wave is specialized programs for high-touch conditions, says Casey Smolka, head of actuarial analytics at mental health benefits platform Spring Health. By expanding healthcare into specialized programs, employers are able to support workers with often overlooked needs. And it can still be a cost-effective addition, he said. “Everybody has a really solid therapy program, but what are you doing for substance use disorder? It’s a really costly condition, and you may have only a couple of people who need the support, but if you don’t give them the support they need, the cost to your company and to the employee is astronomical.”Some benefits are retention-boosters. Smolka looked at Spring Health’s own workforce and found that those who engage with the company’s mental health benefits have a 22% higher stay rate than those who don’t.SecureSave’s Miller noted that access to benefits isn’t always equally distributed, with white collar workers often “soaking up” the bulk of the benefits budget. Perks aimed at hourly and low-wage workers–emergency savings programs, for example–can be a way to support workers at all levels, from the office to the shop floor.Some panelists acknowledged how challenging it can be to find the right constellation of benefits for some demographics–Young, for instance, is still looking for the right partner to serve Amentum’s LGBTQ+ community. Others talked about having to forgo some popular benefits–like student loan repayment and lifestyle spending accounts–because they’re just too costly.Yet all agreed that the most impactful provisions don’t necessarily have to be budgeted for. Fannie Mae doubled its parental leave from six to 12 weeks, added caregiver leave, catastrophe leave, bereavement leave, grandparent leave, plus added more vacation time and extended flexible schedules.“People want to make more money, they want time off, they want retirement, they want good health care. Those are the table-stakes components,” said Miller. “You want to strengthen those programs, and make sure that people use them and value them, but you really need something that is going to be impactful for your organization.”Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about work, the job market, and women’s experiences in the workplace. Her work has appeared in the BBC, the Economist, the Washington Post, Quartz, Fast Company, and Digiday’s Worklife.

Sponsor Spotlight

By Katie Chambers | April 10, 2024

Sharing Their Truths: Working Parents Reveal the Benefits That Matter Most

Each year, HR leaders ask themselves: What benefits do my employees want? And what will provide me the most ROI? But many are left without answers.In a recent survey of 2,000 working parents conducted by Ovia Health, 62% said that their employers are not family friendly enough.The need for family friendly benefits is clear. Additionally, 94% said family benefits are a top priority and 73% said they would consider making a lateral move to another organization that offered better benefits and a family-friendly culture.In a From Day One webinar, Corrinne Hobbs, general manager and vice president, employer market organization at Ovia Health, discussed the results of the survey. Hobbs offered insight on current benefits offerings, where more support is needed, and what matters most to employees. Family Benefits That Match Today’s Culture“Women’s health benefits are one of the fastest growing segments within healthcare,” Hobbs said. This is due to changing circumstances during and post-pandemic as more and more workers experienced shifting work-life balance due to hybrid schedules. It’s also due to the increasing range of types of families that need to be accounted for as lifestyles become more diverse. In this current marketplace, “employees have more control and more power than they have had in the past,” said moderator Siobhan O’Connor, chief content officer at Atria Institute. Therefore, it’s even more critical that employers make sure these specific needs are being served.While most companies do offer some family benefits, Hobbs says, there is often a disconnect between perceived needs and actual needs of employees. “There’s a strong push for employees to have better fertility benefits in their workplace. And 38% of respondents said that they’re looking for their employer to provide alternate family planning support,” Hobbs said. This is especially true with more and more single by choice or LGBTQIA+ parents in the workforce, and an overall trend of people waiting until later in life to have children. Unfortunately, many workplaces do not offer benefits to cover the costs of these services, which can be exorbitant.Siobhan O'Connor of Atria Institute interviewed Corrinne Hobbs of Ovia Health during the webinar on family-friendly benefits (photo by From Day One)Incorporating these benefits helps build an overall inclusive corporate culture and can be a way to help retain senior level female employees. Additionally, 83% of respondents said that perimenopausal or menopausal symptoms affect their ability to work, but only 1% receive benefits to help with those symptoms, says Hobbs. In order to “make sure that whatever you’re providing is equitable and inclusive all around,” a diverse range of age and gender must also be factors incorporated into a comprehensive benefits plan.Providing Better Family BenefitsWith family benefits top of mind for employees, Hobbs says there is a clear way forward for organizations looking to provide better care. The most important, according to respondents, is family leave. Hobbs advises: “Make sure that it’s paid, that it’s for at least four months, that it’s inclusive to both parents and that you don’t have to dip into your sick leave or your PTO before taking leave. That is a stress factor for many.” And employers must account for alternate pathways to parenthood, such as adoption, which might entail different costs or timeframes, she says.Hobbs says employers should not only plan for parental leave, but also for parental return. One way to do this is by setting up a return-to-work program to make it easier for parents to re-enter the workforce, noting that it’s a smarter investment than having to endure the cost of hiring someone new. Gradual part-time schedules can ease the burden on stressed parents, as can accommodating PTO policies, flex time, and hybrid or work from home options.Additionally, managers need to be prepped on how to work with returning parents. “A manager training program to ensure a family friendly workplace and ensure that people are able to bring their full selves to work without fear of repercussions is critical,” Hobbs said. ERG support groups can also provide a sense of community support within the workplace.Incorporating Digital Healthcare and AdvocacyOvia Health uses predictive analytics to power millions of members’ care and engagement with their health. Such apps can help provide crucial education about health symptoms, Hobbs says. For example, 85% of respondents said they don’t know much about menopause and how it may affect their performance. Ovia can help fill that gap through online resources, and also provide peer support groups. “We have a community wall where people with uteruses can talk about symptoms together and really feel a sense of community and commonality with others who are going through some of the [same] things,” Hobbs said. Finally, Ovia can also match employees with proper treatment.Using health assessments and surveys, Ovia gets to know its users and can provide highly personalized information to current, expecting, or potential parents. Health alerts will pop up based on users’ reported symptoms, and the app even provides proactive healthcare outreach to guide users through any bumps on their fertility journey.“Digital solutions offer round the clock access, education, and opportunities to really delve deeper into topics,” Hobbs said. “And they also come with advocacy, helping you navigate and understand these complex situations.” The app accounts for a wide variety of families and lifestyles, helping employers provide better care to a diverse workforce. “We have 50+ personalized clinical pathways and programs to support women and families, and then we personalize the experience for each member based on the dynamic health assessments and digital symptom report,” Hobbs said, describing the data-driven service as “person-centered care.”Hobbs says that while women have increasingly reached the upper echelons of the corporate world in recent years, women’s participation in the labor market is currently at a 33-year low. Having a family-friendly workplace can help ensure talented women stay on. “It costs upwards of $75,000 to replace an employee,” Hobbs said. By offering a diverse suite of benefits companies can retain top talent, encourage a more diverse workforce, and save money in the process.Editor's note: From Day One thanks our partner, Ovia Health, for sponsoring this webinar. Katie Chambers is a freelance writer and award-winning communications executive with a lifelong commitment to supporting artists and advocating for inclusion. Her work has been seen in HuffPost and several printed essay collections, among others, and she has appeared on Cheddar News, iWomanTV, and CBS New York.

See More Stories

Advanced Story Search