Employee wellness isn’t just any one thing, and it should be treated accordingly, says Stacey Olson, the global wellness leader at architecture firm Gensler. It’s intellectual, it’s physical, it’s environment, emotional, and professional—just as a start. So when employers plan for workforce well-being, each deserves attention on its own.

Of course, this doesn’t necessarily mean programmatically. HR is wont to think of well-being as a set of programs or apps, says Deborah Olson, who leads well-being strategy at biotech company Genentech. “I think few teams thoroughly examine their culture, their manager training, and the behaviors across their population, and I think even fewer take the opportunity to assess the well-being of their workforce so they know where there are opportunities,” she said during an executive panel conversation at From Day One’s April virtual conference.

The leaders on the panel made it clear: HR alone can’t ensure the well-being of thousands of workers, nor should it try. 

At chemical company BASF, director of total rewards and operations Melissa Tuscano enlists “well-being champions”: a network of employees that care deeply about mental and physical health to be ambassadors for the wellness program, exemplars of care, and sentinels of well-being in whatever department they work in. “Because we’re such a large organization, there’s no way myself or any part of my benefits team can talk to everyone as much as we might want to,” she said.

At education tech company BrainPOP, chief people officer Kavita Vora set up “wellness circles,” or therapist-led discussion groups focused on coping strategies related to stressors. Her hope is that employees leave the circles with fewer stressors than when they arrived. She’s been collecting feedback from participants and iterating as she goes.

“For example, our Latinx community requested a meeting based on things that were happening in the news. So we had one, but we also made sure that the therapist facilitating was from the same identity group, so they felt that they really had a safe space and an understanding facilitator,” she said.

Consider Access and Care Navigation

At Keysight Technologies, an electronics design firm, benefits director Heather Ostrowski’s strategy is a comprehensive one. The company’s slate of benefits is impressive: Think debt counseling, bereavement care and funeral services, concierge help with childcare and eldercare, postpartum care, menopause care, mental healthcare, and diabetes management, on top of the Cadillac of healthcare plans.

Her challenge is navigation. Currently her team is the go-between for wellness vendors and employees, but she wants to hand over the controls to the employees themselves. When workers have autonomy and access, health outcomes improve.

Ostrowski has been forging direct relationships between workers and providers with webinars and forums. “We have a calendar where people can see what webinar or what communications are going to be coming out. By reminding people how to get there easier—it’s been helpful for employees to feel supported.”

Beware of Burnout 

Feeling good about work means being recognized for a job well done. Employee recognition is part of the wellness program at BASF, says Tuscano. “When people feel recognized, they are in a good, psychologically safe place. They feel happy, right? They may feel appreciated. This is all part of being well and feeling well.”

But the right things must be rewarded, panelists noted. There are many paths to burnout, says Deborah Olson of Genentech. There’s overwork and long hours and lack of autonomy when it comes to decisions or style of working. Workers may edge toward burnout because they care about the work, and employees sometimes recognize and reward bad habits, even inadvertently. 

“So many times we are saying, ‘thank you for working long hours,’ or ‘thank you for calling in on your vacation,’” Olson said. That, too, is employee recognition. “We have the best intentions, so we should be shifting into recognizing behaviors that we want to see continued.”

Emily McCrary-Ruiz-Esparza is an independent journalist and From Day One contributing editor who writes about business and the world of work. Her work has appeared in the Economist, the BBC, The Washington Post, Inc., and Business Insider, among others. She is the recipient of a Virginia Press Association award for business and financial journalism.

(Photo by Parradee Kietsirikul/iStock)