While the pandemic revealed a crisis in childcare, it also exposed a parallel crisis in family caregiving for adults. One in five workers has responsibility for the care of one or more adults who are aging, ill, or have special needs, according to research by AARP. Yet many carry the burden in silence–more than half of these caregivers don’t tell their supervisors about it.

Fortunately, that situation is changing. In a recent survey of 200 leaders in HR conducted by From Day One with support from AARP, 56% of the respondents said that workers are increasingly open with colleagues and managers about their caregiving responsibilities, while 60% said that their companies associate support for family caregivers with improving morale and strengthening a culture of belonging.

“Before the pandemic, convincing employers to prioritize their support of working caregivers was an uphill battle,” said Tricia Sandiego, a senior advisor at AARP, in a From Day One webinar on the issue. But from the survey results, “we learned that there is an increase in awareness of this issue. Workers are talking about caregiving, and company leaders do realize and acknowledge that it’s important.” That said, there is still room for improvement: fewer than 15% of respondents said supporting family caregivers was a major priority at their companies.

For Sandiego, this issue is personal. She is part of the so-called sandwich generation–she calls it the “panini generation”– which is caught caregiving for both a younger and an older generation.

And she is far from alone. Sandiego noted that family caregivers are not just older workers. Rather, 50% of the 48 million caregivers in the U.S. are under the age of 50. About 25% of them are in the millennial generation, and already 6% of them are in Generation Z.

Age is just one aspect of the diversity of caregivers. Despite the stereotype about caregivers being female, four in 10 caregivers are men. Lower-income workers tend to have heavier caregiving responsibilities, while shift workers and gig workers have less corporate support than full-time workers. Sandiego underscored that this diversity leads to a wide range of divides among the caregiver population and the need for different types of support.

What Changes Can Companies Make?

The good news is that there are many ways for companies to support their caregivers. These solutions are often affordable as well. Cheryl Kern, VP of diversity, equity, and inclusion (DEI) for the office-furniture maker MillerKnoll, underscored the importance of creating an open and transparent culture. “We want employees to feel confident that they can step forward and make it known to their leadership and management that they need support and resources.”

Kern noted some of the resources MillerKnoll provides, such as advice on eldercare. Her team also helps remind caregivers of some of the policies the company already has in place around childcare and nanny support–both of which caregivers could find helpful. “We aim to help caregivers feel better equipped, better prepared, and more confident in order to do their caregiving role,” said Kern. MillerKnoll additionally leverages business resource groups to support their working caregivers.

Nyasia Sarfo, a global culture and people experiences lead at Microsoft, echoed these sentiments, highlighting her company’s goal of creating a culture of inclusion and belonging. “We believe that your well-being isn’t extra, it’s essential.” The company aims to make this mission come to life by putting people first and reminding employees to prioritize their well-being by, for example, taking time off when they need it. Sarfo added that Microsoft supports employees by reminding them to use their vacation days and prioritize spending time with their family. “These practices did not just begin—they are really in the fabric of our culture as a whole,” Sarfo said.

What makes supporting caregivers tricky, noted Krista Brookman, a senior director of DEI at Northwestern Mutual, is that becoming a caregiver is often unplanned. “It puts your life on another trajectory,” she asserted. That is why she believes it is critical to develop a workplace culture where employers help employees through stressful times with robust policies and practices.

“Being a caregiver is unplanned and puts your life on another trajectory,” Brookman said. That is why Northwestern Mutual has developed policies and practices to support caregivers. “We made sure our caregiving responsibilities were broadly defined,” she said. That way, different types of caregivers with different roles are all equally supported. “Having that broader definition helps ensure that these policies fit within our diversity and inclusion efforts.”

What Risks Do Companies Run by Ignoring These Needs?

Sandiego believes that companies that avoid prioritizing the needs of employee caregivers might have issues finding and retaining top talent. “Companies that can acknowledge the needs of–and help support–working family caregivers will be ahead of the curve when it comes to their talent management strategy and being able to hold on to really good talent in your organization,” she said.

Kern agreed with Sandiego, further emphasizing that ignoring the needs of caregivers could threaten the company’s inclusivity goals. In Kern’s opinion, the best way to go about ensuring that caregiver needs are met is by focusing on building the business case for supporting them. “The ROI for supporting caregivers is very clear, but there is much more work that remains,” said Kern.

Top of this to-do list is ensuring buy-in at top management levels. Sarfo said she’s able to secure senior support by leveraging the power of storytelling. “We have a speaker series where employees can share the stories of what they are going through,” she said. “It’s about getting comfortable with being uncomfortable.”

Kern notes that much of this power lies in the hands of employees themselves. “Influencing change is now bottom-up. Associates can voice the power they have as employees. That’s a wonderful way of getting leadership on board. And most leaders do want to listen,” she said.

Editor’s note: AARP, who sponsored this webinar, is offering an Employee Caregiver Program Series. This series is an easy way to make your workplace more caregiver-inclusive via live, virtual programs that help employees balance their work and caregiving responsibilities. AARP has agreed to offer the caregiving program to members of the From Day One community free of charge. This is a unique opportunity. Learn more and apply by visiting Caregiving.FromDayOne.com.

Riley Kaminer is a Miami-based journalist, researcher, and content strategist. As a freelance tech writer and researcher, he has profiled more than 400 of the world’s top entrepreneurs and investors. His work has been featured in publications including Forbes, the Times (UK), the Economist, and LatAm Investor.

(Featured photo by Fred Froese/iStock by Getty Images)