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Recap: Creating a Culture of Purpose Amid Uncertainty

Wed., Feb. 17, 2021


Creating a Culture of Purpose Amid Uncertainty

Especially now, when companies are challenged by crises, a sense of purpose helps show the way forward. How can management clarify, codify, and communicate that purpose to employees and other stakeholders? How can HR and other leaders foster an ongoing dialogue about how an organization's purpose is integrated into everyday decisions–as well as long-term planning? How should a company evaluate whether its purpose needs to evolve?


From Day One is a Recertification Provider for SHRM and HRCI. This session is eligible for 3 credits from both organizations. The Activity IDs will be sent to attendees after the conclusion of the session.


Charu Esper


Casey Wahl


David Kirkpatrick

Techonomy Media

Janine Yancey


Mandy Ryan

Changing Our World

Karsten Vagner


Leah Brody

Changing Our World

Akhtar Badshah

University of Washington

Kari McHugh

Dunkin Brands

Maureen Flynn

Changing Our World

Idit Aronsohn


Meg Hendricks


Natalie Baumgartner PH.D


Rocky Ozaki

Now of Work

Melissa Britton


Hillary Bochniak


David Bessler

Veterinary Emergency Group

Ursula Llabres


Lydia Dishman

Fast Company

Potoula Stavropoulos

Regeneron Pharmaceuticals

Craig Goodfriend

Workplace from Facebook

Graham McLaughlin




12:00 PM - 12:15 PM


12:15 PM - 12:25 PM

Opening Remarks – Nick Baily, co-founder, From Day One & Steve Koepp, co-founder, From Day One

12:25 PM - 12:55 PM

Opening Fireside Chat: How an Iconic Brand Discovered Its Purpose–and Embraces It

What connects Dunkin' with its communities and employees? Through its Joy in Childhood Foundation, Dunkin' helps kids who are battling hunger or illness, powered by the company's franchisees, employees, vendors and guests. The company's philanthropic leader illuminates the company's journey to a purpose that aligns naturally with its identity.


Kari McHugh, executive director Dunkin' Joy in Childhood Foundation & sr. director consumer and community relations, Dunkin Brands


Lydia Dishman, contributing editor, Fast Company

12:55 PM - 01:00 PM

Main Stage Intro - Steve Koepp, co-founder, From Day One

01:00 PM - 01:20 PM

Thought Leadership Spotlight: Scaling culture & belonging during the pandemic with Veterinary Emergency Group

The Veterinary Emergency Group puts the value their people bring to the workplace at the center of their operation. Critical to their expansion during the pandemic was the need to scale their culture built on community and meaning across 18 hospitals. Founder and CEO, David Besseler talks with Facebook on how they scaled their culture during mass uncertainty.

David Bessler, founder & CEO, Veterinary Emergency Group

Ursula Llabres, executive programs, Facebook

01:20 PM - 01:25 PM

Main Stage Intro - Steve Koepp, co-founder, From Day One

01:25 PM - 02:05 PM

Panel: How Companies Can Find Their Purpose

What is the journey of discovery when a company's leaders want to identify an aspirational purpose? Who should have a voice among workers, managers, customers, and community members? What makes a purpose authentic? And how can a company's statement of purpose be turned into a constant message?


Charu Esper, deputy for culture and workforce for digital transformation, NASA

Idit Duvdevany Aronsohn, head of corporate responsibility & inclusion, Amdocs

Casey Wahl, CEO, Attuned

Karsten Vagner, VP of people, Maven

Graham McLaughlin, VP, social responsibility, Optum


Lydia Dishman, contributing editor, Fast Company

02:05 PM - 02:10 PM

Main Stage Intro - Kaylan Clemons, head of talent engagement, From Day One

02:10 PM - 02:30 PM

Thought Leadership Spotlight: Your Secret Weapon: Data-Empowered Managers

Manager empowerment is critical to driving organizational success as empowered managers are more effective at driving productivity, improving satisfaction, and reducing turnover. Learn the four key levers of manager empowerment and how your organization can use team-specific voice of employee data to help drive engagement. Hear from Dr Natalie Baumgartner on her recent Manager Empowerment research and get key takeaways that you can apply today at your organization.

Natalie Baumgartner, chief work scientist, Achievers

02:30 PM - 02:35 PM

Workshop Intro - Steve Koepp, co-founder, From Day One

02:35 PM - 03:20 PM

Workshop: How to Find Your Social Impact “North Star” and Activate Your True Business Purpose

In times of turmoil, a clear social purpose can fuel your company and its employees. But, too often, we mistake a fluffy mission statement or a one-time campaign for “purpose” and we wonder – why didn’t that work? In this session, leaders from Changing Our World’s Corporate Social Engagement practice will walk you through an approach to developing an actionable, authentic purpose framework. The session will also explore timely topics such as applying a DE&I lens to your community involvement programs, treating your employees as a stakeholder group, and reassessing needs and priorities in light of COVID-19. Participants will receive a copy of Changing Our World’s “Purpose Compass,” a practical guide for identifying corporate purpose.

Mandy Ryan, managing director, Changing Our World

Leah Brody, senior director, Changing Our World

Maureen Flynn, senior managing director, Changing Our World

02:35 PM - 03:20 PM

Workshop: Building Community for Hybrid Teams

Creating a culture of purpose starts with having a strong community. Without a sense of community the purpose of a company is difficult to instill into a company culture, difficult to communicate and employees feel disconnected. Join this session to learn what community means for your organization and understand the different types of community. You will leave this session with the building blocks needed to build the desired community and cultivate a culture of purpose.

Rocky Ozaki, founder & CEO, Now of Work

Craig Goodfriend, Sales Manager Large Enterprise, Workplace from Facebook

02:35 PM - 03:20 PM

Workshop: How Companies Can Strengthen Our Social Fabric

We are living in historical times where our social norms and our economy are drastically changing. It's a time of great turbulence as we navigate new, disruptive technology and business models, even before there are adequate regulations in place. This turbulence is amplified further by different social norms of a multi-generational, multi-cultural society. Companies can be the stabilizing bedrock. In this discussion, we'll outline how companies can establish their values, norms of behavior, and a shared language to strengthen our social fabric and provide stability for employees in a sea of turbulence.

Janine Yancey, Founder & CEO, Emtrain

03:20 PM - 03:25 PM

Main Stage Intro - Nick Baily co-founder, From Day One

03:25 PM - 04:05 PM

Panel: Why Should a Company's Purpose Extend to the Community Around It?

In the midst of overlapping crises during 2020, many U.S. corporations made significant commitments to helping community members who were not directly related to their business, including small-business owners, front-line workers, the homeless, and people who suffer civil-rights abuses. How do these initiatives connect to a company's sense of purpose? What is the impact on employees and customers?


Meg Hendricks, senior director, corporate citizenship, Fiserv

Melissa Britton, manager of philanthropy and volunteer engagement, Blackbaud

Hillary Bochniak, managing director- human resources, Accenture

Potoula Stavropoulos, director, corporate citizenship, Regeneron Pharmaceuticals


Steve Koeep, co-founder, From Day One

04:05 PM - 04:10 PM

Main Stage Intro - Nick Baily, co-founder, From Day One

04:10 PM - 04:40 PM

Closing Fireside Chat: How to Build an Employee Culture of Giving and Volunteering

Workers want to contribute to something greater than themselves–and their employers can lead them. Learn the innovative strategies Microsoft pioneered that created a virtuous cycle of giving and volunteering, and its success in regard to improved job satisfaction, recruiting, and employee retention.


Akhtar Badshah, author of Purpose Mindset: How Microsoft Inspires Employees and Alumni to Change the World, professor of social innovation at the University of Washington, and former senior director of citizenship and public affairs at Microsoft


David Kirkpatrick, founder and editor-in-chief, Techonomy Media, and author of the bestselling book, The Facebook Effect: The Inside Story of the Company That Is Connecting the World

04:40 PM - 04:45 PM

Closing Remarks - Nick Baily, co-founder, From Day One

04:45 PM - 05:05 PM

Expo/Happy Hour