Writer and Columnist
Los Angeles Times
Southern California Edison
Los Angeles Times
Marathon Petroleum Corporation
In real-life workplaces, the stories we tell, and the images we create, diversity has become the new watchword. But real inclusivity goes further, not only in attracting diverse people but also casting them in roles that go beyond the usual stereotypes. What are the insights and practices that will bring progress?
What makes it authentic to the company’s roots and current mission? How does it weave itself into all aspects of company life, from people to products? How do companies update their culture to be responsive to changing times?
Demanding jobs in innovative industries put stress on employees. But who’s got their backs? Leaders boost morale and productivity when they show concern for the health and well-being of their workers. What strategies and programs have been the most effective?
Studies are finding that sexual harassment has eased, but is there a subtle backlash going on? How are companies making sure progress continues? If more inclusivity is the next step, how can that be made to happen?
When the competition is only a click away, how can brands connect with their customers—and stay connected? What’s the right combination of trust, quality, and narrative? The most successful brands are constantly making themselves relevant, even as they stand by their long-term values.
The healthiest businesses maintain a safe environment for employees to speak up. Good internal communications can boost accountability, productivity, and originality. What businesses do it best-and how do they do it?
Customers now expect to play a role in corporate philanthropy through their buying choices. How can businesses find the cause that fits their mission and culture? Why the most effective cause marketing-transparent, sustainable, and purposeful-make such a compelling story.
How to build a corporate reputation that can withstand business cycles, industry disruption—and mistakes. What lessons can be learned from how companies that have managed crises and survived? How can leaders decide to take a public stand on issues that could be seen as political? Our experts and industry leaders explore the keys to building durable bonds with employees, customers and community members.
The conference will take place at Hudson Loft, a boutique event space in Los Angeles.