How to Recruit for Potential Rather Than Pedigree

BY Angelica Frey | October 04, 2021

As the head of talent acquisition for the FBI for the past four years, Peter Sursi realized that the bureau's career portal was persistently attracting the same kind of candidate. “A lot of white guys find their way to us,” he said. So Sursi reasoned that the task of the FBI’s recruiters was to change the model from the inside. If they wanted to have a diverse pipeline at all, the talent team would have to be proactive in wooing diverse candidates.

Andrew Myers, founder of the early-career jobs platform RippleMatch, witnessed something similar, albeit in a totally different context. When he was a student, he was watching his friends whose parents worked in tech and finance set them up with internships. “I would go to the career fair and take out my paper resume,” he said, recalling that the process was inefficient and messy, “and that was at Yale!” When he went home to Colorado, he found himself among a more diverse pool of applicants, both in terms of race and socio-economic status, but when those candidates did not come from a school targeted by employers, Myers recalled, their job applications would disappear into a black hole.

Sursi and Myers spoke on a panel of talent-acquisition experts focused on how companies can get an advantage in the red-hot labor market by recruiting for potential rather than pedigree, part of From Day One’s virtual September conference on new ideas and tactics for diversity hiring. The premise of the conversation was that employers have relied too much on narrow sets of credentials, driven by a tendency to play it safe and go with what has worked in the past.

That won’t work anymore, especially at a time when the definition of diversity in the workforce is in flux. Once it applied mainly to gender and ethnicity, but the spirit of inclusiveness is expanding to embrace people without a four-year college degree, people with disabilities, those who are caretakers, and workers who don't necessarily live in the main corporate or tech hubs. After all, if a company's diversity effort simply consists of hiring a person of color with a STEM degree from Stanford, we can hardly say they're challenging the status quo. That's when technology can work in synergy with a more humanistic approach, rooted in empathy, open-mindedness, and curiosity. “We have nothing to do with our privilege,” said PaShon Mann, VP of talent acquisition at Comcast, “we were just born in a certain situation.”

When Listing Skills, Understand That Skills Are Not Eternal 

In the contemporary job market, especially in tech fields or anything with a strong digital component, many credentials a candidate has on a resume are likely to be outdated within a year due to the ever-evolving nature of the field. “Be open-minded about what we want about the position: Can you teach the most important skills to build that role?” said Mann. “Hiring for potential, for me, is to go to non-traditional places and sources to find folks, and really be open-minded in the interview.” These places include state schools, historically Black colleges and universities (HBCUs), and community colleges.

Experts speak about improving the talent pipeline, top row from left: moderator Lydia Dishman of Fast Company, PaShon Mann of Comcast, and Liz Freedman of IHG Hotels & Resorts. Bottom row, from left: Jeremy Schiff of RecruitBot, Peter Sursi of the FBI, and Andrew Myers of RippleMatch (Image by From Day One)

The speakers suggested that employers should be more practical in their expectations about candidate qualifications. Liz Freedman, head of talent, leadership and DEI at IHG Hotels & Resorts, described conversations with managers to narrow down the competencies listed for a position. “We have a laundry list of things, and we should be asking, “What is the absolute requirement?” she said. “It's three to five things maximum. Let's have a reality check on that.”

In considering candidate skills, employers should recognize the prevalence of stereotypical assumptions, for example that older candidates lack relevant technical skills or are less apt to learn them. Or that younger candidates don’t have the skills associated with maturity. “I think we don't talk enough about different generations and being inclusive and respectful of all of them,” said Comcast's Mann. “It's interesting that people forget about that. That's an under-discussed part of diversity, equity, and inclusion (DEI). I had one DEI professional tell me that everybody gets old, so it's not that sort of a thing.”

Yes, Data Is Your Friend

Reducing the number of requirements, pointed out Jeremy Schiff, CEO of RecruitBot, a machine-learning platform focusing on talent acquisition and retention with an eye for diversity, represents a challenge: how does one calibrate between getting enough candidates that are truly relevant while broadening the pool at the same time? “Hiring managers have a hard time squaring that circle,” Schiff said. His company has a rating system comparable to the one Netflix uses for movie and TV recommendations that goes from 1 to 5, which can then detect a pattern in the recruiter’s choices and present choices based on what the employer deems relevant. “It's easier to articulate that you like a candidate that's a good fit for the role, as opposed to describing what to look for,” said Schiff.

Similarly, Myers sees the limited usefulness of resumes and LinkedIn profiles, especially among early-career people, since what they list often doesn’t paint a thorough picture of the candidate. “By pulling in way more data, you can have more companies comfortable with having fewer hard filters,” he said, adding that this applies to pedigrees too. “A software developer from a state school or an HBCU can perform just as well as someone from Stanford, but you need retention data to dispel the myths and prejudices related to pedigrees.”

In Screening, AI Can Be a Help, Not a Hindrance 

“AI can do a lot of damage to diversity efforts if you're not thoughtful,” warned Schiff. “Think from the bottom up to make sure that machine learning is focused on the right attributes. We continue to double down on it [at RecruitBot], with specific messaging for specific groups, leaning into going to find that talent rather than having the talent find you,” Schiff said.

A lot of it boils down to changing the mindset of hiring managers. Schiff reported being aware of hiring managers filling in spreadsheets with LinkedIn links and asking recruiters to find candidates like the ones they listed, rather than creating a dialogue with recruiters about the criteria needed for the job. “Hiring managers and recruiters can collaborate more effectively, and machine learning and AI can help,” he said, adding that AI, if trained properly, could automate the filling-the-spreadsheet component of the talent search.

Expect Some Resistance

Yet persuading hiring managers to change their habits can be a challenge. “Part of our journey with the hiring manager is that the crappy system selected them,” said Sursi, noting that the implementation of a new system might be perceived as a slight against the managers' own qualifications. “We need to talk about evolution as the world is changing.” He continued, “I do try to anchor them to all the things that have changed that are super obvious, but we need to evolve because the world is evolving.”

“I am OK with hiring managers to feel a little bit of pain,” said Freedman. “They're searching for a unicorn. We want them to be uncomfortable in order for them to be more open for a different way to think about talent and where we source.” Quipped Schiff: “So you're looking for a purple spotted unicorn? Maybe remove spots from the requirements!”

Angelica Frey is a writer and a translator based in Milan and Brooklyn.


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Emily McCrary-Ruiz-Esparza | March 29, 2024

How to Create and Sustain a Growth Mindset to Nurture Talent

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When talking about teams, organizations, families—there is a similar mindset culture.In a fixed mindset culture, or a “culture of genius” as Murphy called it, the focus is on the star performers. The opposite is a “culture of growth” where there is a focus on continuous learning so anyone can grow and contribute. And it’s that culture of growth that organizations need.Idea SparkIn 2005 during her PhD program, Murphy clearly recalled when this group application of mindset sparked. She was at a grad student seminar supporting a friend, where a professor voiced his opinion about what the fatal flaw of this student’s work was. Another professor chimed in and disagreed, saying the fatal flaw was something else. In essence, it was a battle of which professor was right.“I saw what it was doing to my friend,” she said. “All of a sudden, he lost focus. 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On the other hand, the mentality of growth and how we can all contribute really turned things around for the better.Dr. Mary Murphy discussed her new book Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations in a fireside chat moderated by From Day One co-founder Steve Koepp (photo by From Day One)Murphy presented the idea to her new mentor, asking what if mindset is more than just internal? What if it’s baked into culture and influences the cultivation of talent? She blinked a few times and said, “No one's ever thought of mindset this way. But we should do it together. And that began 15 years of work on reconceptualizing the mindset, as not just in our head, but also as this cultural feature.”Time to StudyNow with 75 studies in her back pocket, Murphy has seen firsthand just how deep mindset goes. Murphy and Dweck looked at the mindset of teachers and faculty members in K-12 and college and how they practice that in the classroom.“We look at how that impacts student experience. We’ve created apps that actually measure student experience in the moment looking at their sense of belonging, whether they think their teacher has a growth mindset, belief for them or not, their sense of self efficacy, their trust of the teacher.”What they found was that even if a student has a growth mindset, when set into a fixed mindset culture, they won’t have the opportunity to benefit from their growth mindset. The group trumps and stilts their progress.  In the National Study of Learning Mindsets, a randomized control trial of more than 12,000 students around the country underwent a growth mindset program to see how it would impact their grades and if they’d be willing to take challenging courses. As expected, it had a positive effect. Their GPA was higher and more of them enrolled in the challenging courses than the control group. They also looked at where the program didn’t work.“The answer was two places,” Murphy said. “It was with teachers that had more fixed mindset beliefs or engaged in fixed mindset practices, then giving students that personal growth mindset. The effect was zero. It had no impact. It wasn't even a small impact – it had no impact.”The other place it didn’t work was when peers didn’t engage in challenge seeking, then students were less likely to want to work hard. But when there were teachers and peers who relished a challenge and supported each other, the growth mindset helped students flourish.Organizational CultureWorking with companies of all shapes and sizes, Murphy saw similar results. The mindset of a team at large has a huge impact on creativity, collaboration, and innovation. In one study in particular, they looked at the difference between a psychologically safe environment and a growth minded environment. They found that psychological safety is the baseline for any other growth to take place.“Psychological safety just means that you're willing to speak up when something’s gone wrong. But growth mindset culture really is being vigilant about how to improve what you’re doing, your interactions with others, the outcomes and the strategies that you’re trying. You’re proactively looking for improvement opportunities.”In fixed mindset cultures, they search for the narrow genius prototype to come up with all the answers. When in reality, a growth culture would open up the spectrum of recruiting, looking more at positive values. 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He read Dweck’s book and wanted to help Microsoft become the first growth minded culture and company. Kathleen Hogan, head of talent, asked how things needed to change so they could recruit and onboard people that would help shift the company’s culture. She implemented changes, but success didn’t come right away. Some bragged they had the biggest growth mindset in the room. “She had to really talk to people about what a growth mindset actually looks like. And to bake that in to some of the incentive systems and also some of the mentoring and sponsoring and support systems so that people could take on challenges could make mistakes, and actually get points for the learning and the growth from those mistakes and the communicating of those mistakes across the company, so that the whole company can learn at the same time more rapidly.” That’s when things picked up. Slowly but surely, the culture was changing. It became okay to make mistakes, but putting out ideas and taking risks and being open to failure became the norm. And that’s how they got cloud computing. Was the culture change worth it? No doubt about it.Carrie Snider is a Phoenix-based journalist and marketing copywriter.

Carrie Snider | March 28, 2024